Growth Leader - Life, Disability & Executive Benefits Marketing

The Guardian Life Insurance Company of America

New York (NY)

Hybrid

USD 132,000 - 218,000

Full time

5 days ago

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Benefits offered by this job

Hybrid work

Job summary

Guardian Life Insurance Company of America is seeking a Head of Life, Disability & Executive Benefits Marketing to set the vision and growth agenda across complex portfolios. You will lead end-to-end marketing strategy, coordinate with senior stakeholders, and drive demand, digital experiences, and distribution enablement.

The role requires 10+ years in marketing leadership within financial services or regulated industries, with a track record of translating strategy into measurable business

Qualifications

10+ years progressive marketing leadership in financial services or regulated industry.
Experience translating strategy into customer- and distribution-led marketing.
Proven leadership of teams and ability to influence senior leaders.

Responsibilities

Own end-to-end marketing strategy for Life, Disability & Executive Benefits.
Lead segmentation, positioning and value proposition development.
Direct integrated full-funnel marketing across channels and moments of truth.
Partner with senior stakeholders across business, product, distribution, and sales.

Skills

Strategic marketing leadership

Go-to-market strategy

Segmentation

Positioning

Integrated campaigns

Digital marketing

Sales enablement

Leadership

Executive communication

Education

Bachelor's degree

Advanced degree

Job description

The role requires 10+ years in marketing leadership within financial services or regulated industries, with a track record of translating strategy into measurable business

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