Executive Marketing Leader - Life, Disability & Executive Benefits

Guardian Life; New York (NY); Hybrid; USD 132,000 - 218,000; Full time

Job summary

Guardian Life in New York is seeking a Head of Life, Disability & Executive Benefits Marketing to lead the end-to-end marketing strategy across Life, Individual Disability and Executive Benefits. You will translate business objectives into differentiated positioning, integrated go-to-market plans and performance-driven campaigns.

You will partner with Product, Distribution and Sales, build demand, enable distribution, optimize customer experiences and drive measurable growth across complex

Qualifications

• 10+ years of progressive marketing leadership in financial services or regulated industry.
• Experience translating strategy into customer- and distribution-led plans.
• Proven ability to lead complex portfolios and drive growth.
• Strong segmentation, positioning and value-proposition development.
• Executive-level communication and cross-functional influence.

Responsibilities

• Own end-to-end marketing strategy and growth across Life, Disability & Executive Benefits.
• Partner with senior stakeholders across Product, Distribution, Sales, Digital and Operations.
• Lead segmentation, positioning and value proposition development for priority audiences.
• Establish and manage multi-brand, cross-portfolio go-to-market plans.
• Drive full-funnel marketing including thought leadership, content, paid/owned media, digital experiences and account-based marketing.

Skills

Go-to-market strategy

Market segmentation

Leadership

Digital marketing

Measurement & analytics

Stakeholder alignment

Education

Bachelor’s degree in Marketing / Business / Communications

Advanced degree or professional designation (preferred)

Tools

Marketing automation platforms

CRM software

Job description

Guardian Life in New York is seeking a Head of Life, Disability & Executive Benefits Marketing to lead the end-to-end marketing strategy across Life, Individual Disability and Executive Benefits. You will translate business objectives into differentiated positioning, integrated go-to-market plans and performance-driven campaigns.

You will partner with Product, Distribution and Sales, build demand, enable distribution, optimize customer experiences and drive measurable growth across complex