Strategic Marketing Lead: Life & Disability Exec Benefits

Guardian; New York (NY); Hybrid; USD 132.000 - 218.000; Vollzeit

Zusammenfassung

Guardian stands as a strategic, digitally-driven marketing leader poised to set the vision and growth agenda across Life, Individual Disability and Executive Benefits. You will translate strategy into differentiated positioning, drive demand, enable distribution and optimize performance while leading a high-performing team in a complex, regulated environment.

You will partner with product, distribution, sales, operations and digital teams to align priorities, manage the portfolio, and execute

Qualifikationen

• 10+ years of progressive marketing leadership experience in financial services, insurance or another complex, highly regulated industry.
• Proven ability to translate strategy into customer- and distribution-led GTM plans.
• Strong cross-functional leadership and executive communication skills.

Aufgaben

• Own end-to-end marketing strategy and growth across Life, Disability and Executive Benefits.
• Partner with senior stakeholders across Product, Distribution, Sales, Operations and Digital.
• Lead segmentation, positioning and value proposition development using market insights to identify priority audiences.

Kenntnisse

Marketing leadership

Go-to-market strategy

Executive stakeholder management

Budget stewardship

Team development

Regulated industry experience

Digital marketing

Ausbildung

Bachelor’s degree in Marketing, Business, Communications

Tools

Marketing technology

Jobbeschreibung

Guardian stands as a strategic, digitally-driven marketing leader poised to set the vision and growth agenda across Life, Individual Disability and Executive Benefits. You will translate strategy into differentiated positioning, drive demand, enable distribution and optimize performance while leading a high-performing team in a complex, regulated environment.

You will partner with product, distribution, sales, operations and digital teams to align priorities, manage the portfolio, and execute