Life Insurance Marketing Leader — Growth & Strategy

Integrity; Dallas (TX); On-site; USD 170,000 - 250,000; Full time

Job summary

Integrity is transforming the future of Life insurance, and marketing sits at the heart of this mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life.

You will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category.

Qualifications

• 10+ years of progressive marketing leadership experience in agency or corporate environments.
• Strong familiarity with Life insurance products (Final Expense, Mortgage Protection, Term Life, Universal Life, Fixed Index Annuities).
• Exceptional communication and presentation skills, with confidence engaging senior executives, carrier partners, and diverse audiences.

Responsibilities

• Strategic Leadership: Define marketing priorities with the Life leadership team and align with business strategy.
• Lead the creation and execution of Go-To-Market plans, creative briefs, and strategy briefs.
• Provide executive-level insights, manage budgets, and build partnerships with carrier marketing teams.
• Team & Budget Leadership: mentor and develop team members; oversee budgets and ensure ROI.

Skills

Marketing leadership

Executive communication

Budget management

Go-to-market strategy

Sales enablement

Team leadership

Carrier/partner engagement

Tools

Asana

Microsoft Office

Job description

Integrity is transforming the future of Life insurance, and marketing sits at the heart of this mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life.

You will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category.