Head of Field Marketing Activation & Growth

New York Life Insurance Co.; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Leave programs

Adoption assistance

Student loan repayment programs

Job summary

New York Life seeks a strategic Field Marketing leader to oversee activation, adoption, engagement, and growth across the full Field Marketing value stream, driving programs that help financial professionals attract and retain clients. The role blends business strategy, marketing expertise, and operational leadership to connect efforts, align priorities, and deliver measurable outcomes.

This is a people leadership role responsible for managing a team while guiding multiple complex initiatives,

Qualifications

• Excellent communication, collaboration, and influencing skills.
• Proven ability to navigate ambiguity, solve complex business problems, and drive results through cross‑functional teams.
• 10+ years of experience in marketing, sales enablement, program management, business strategy, or related functions.
• 3+ years of people leadership experience.

Responsibilities

• Develop and execute strategies that drive awareness, engagement, and adoption of marketing and prospecting programs.
• Create go-to-market and activation plans that help sales professionals understand the value of available programs and incorporate them into their businesses.
• Identify opportunities to improve program performance through enhanced communications, awareness, and field engagement strategies.
• Monitor adoption trends and performance metrics to identify opportunities, remove barriers, and improve outcomes.
• Collaborate with stakeholders across marketing, sales, field leadership, operations, compliance, product, and technology teams.
• Translate field feedback into actionable recommendations that improve programs and user experiences.
• Coach, mentor, and develop a team responsible for program activation and field engagement.
• Foster a culture of accountability, innovation, collaboration, and continuous improvement.

Skills

Communication skills

Collaboration

Influencing skills

Ambiguity navigation

Cross-functional leadership

Job description

New York Life seeks a strategic Field Marketing leader to oversee activation, adoption, engagement, and growth across the full Field Marketing value stream, driving programs that help financial professionals attract and retain clients. The role blends business strategy, marketing expertise, and operational leadership to connect efforts, align priorities, and deliver measurable outcomes.

This is a people leadership role responsible for managing a team while guiding multiple complex initiatives,