Strategic Marketing Leader — Enrollment & Brand Growth

Palm Beach State College; Florida; Hybrid; USD 75,000 - 92,000; Full time

Benefits offered by this job

Tuition fee waiver

Tuition reimbursement

Health benefits

Generous time off

Remote or hybrid opportunities

Professional development

Job summary

Palm Beach State College seeks a Marketing Director to lead integrated campaigns that advance branding and enrollment. You will develop and execute data-driven strategies across digital and traditional media, oversee SEM and paid search, and ensure brand consistency across campus communications.

You will manage internal and external branding, collaborate with creative staff, and mentor a team while optimizing budgets and ROI.

Qualifications

• Master's degree in marketing, journalism, advertising, communications, public relations, or related field.
• Six years of experience in marketing, communications, branding, copywriting or public relations.
• Experience managing projects and setting production timelines.

Responsibilities

• Execute the vision for the College's marketing and advertising campaigns.
• Develop, implement data-driven marketing strategies across digital and traditional channels.
• Oversee SEM campaigns and manage paid search budget to maximize ROI.
• Coordinate internal and external branding across campus publications and media.
• Recruit, train, and supervise marketing staff and vendors.

Skills

Marketing strategy

SEM

Google Analytics

Budget management

Team mentoring

Copywriting

Education

Master's degree in marketing, journalism, advertising, communications, public relations, or related field

Six years of experience in marketing/brand/PR

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

Acrobat

Job description

Palm Beach State College seeks a Marketing Director to lead integrated campaigns that advance branding and enrollment. You will develop and execute data-driven strategies across digital and traditional media, oversee SEM and paid search, and ensure brand consistency across campus communications.

You will manage internal and external branding, collaborate with creative staff, and mentor a team while optimizing budgets and ROI.