Enrollment Growth Marketing Manager

The Learning Experience - World Headquarters; Deerfield Beach (FL); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

401(k) matching

Paid time off

Tuition assistance

Free food & snacks

Job summary

The Learning Experience in Deerfield Beach, FL is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our network of early childhood education centers.

You will blend brand, digital, lead generation, lifecycle marketing, social media, and analytics to manage campaigns across the full customer journey, from inquiry to enrollment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3+ years of marketing experience including digital marketing, demand generation, customer acquisition, or lifecycle marketing.
• Experience with CRM, email marketing, or marketing automation platforms.
• Strong writing, editing, and content development skills.
• Experience with social media management and content strategy.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute integrated marketing initiatives that increase brand awareness, generate qualified leads, and support enrollment growth.
• Manage marketing strategies across the full enrollment funnel from awareness to enrollment.
• Partner with center and enrollment teams to improve lead-to-tour and tour-to-enrollment conversion.
• Identify opportunities to strengthen the prospective family journey through improved messaging and timing.
• Support local marketing strategies to help centers build awareness and enrollment within their communities.
• Develop email, SMS, and follow-up campaigns that nurture prospective families throughout the enrollment journey.
• Create conversion-focused messaging, scripts, and marketing resources for Center Directors and enrollment teams.
• Evaluate prospective family engagement and identify where leads drop out of the funnel.
• Test messaging and campaigns to improve conversion and overall marketing effectiveness.
• Manage social media strategy and content across corporate and center-level channels.
• Develop editorial calendars and create engaging, on-brand content for social media, blogs, emails, websites, and other digital channels.

Skills

Digital marketing

Demand generation

Lifecycle marketing

CRM

Email marketing

Content development

Social media management

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business

Tools

CRM systems

Marketing automation platforms

Job description

The Learning Experience in Deerfield Beach, FL is seeking a creative, data-driven Marketing Manager to develop and execute marketing strategies that build brand awareness, generate demand, and drive enrollment across our network of early childhood education centers.

You will blend brand, digital, lead generation, lifecycle marketing, social media, and analytics to manage campaigns across the full customer journey, from inquiry to enrollment.