Enrollment Marketing Director: Data-Driven Growth

The Pennsylvania State University; State College (Centre County); On-site; USD 86,000 - 130,000; Full time

Benefits offered by this job

Tuition discount

Job summary

The Pennsylvania State University’s Smeal College of Business seeks a Director of Enrollment Marketing to lead data-driven, full-funnel recruitment across undergraduate and graduate programs. You will oversee a marketing team, manage budgets, and partner with Admissions to optimize conversion from leads to enrolled students, leveraging Salesforce Marketing Cloud and analytics to improve results.

This role requires strategic vision, collaboration across schools, and a track record of delivering

Qualifications

• Bachelor's degree in advertising, marketing, business, or related field.
• 8+ years in marketing with success in performance/enrollment marketing.
• 3+ years of supervisory experience leading teams.
• Data-driven, multi-channel campaigns that drive enrollment growth.
• Advanced knowledge of Salesforce (CRM and Marketing Cloud) and digital analytics.

Responsibilities

• Develop comprehensive marketing strategies across digital, email, social, and traditional channels for multiple programs.
• Own and execute email marketing campaigns in Salesforce Marketing Cloud with segmentation and journeys.
• Collaborate with Admissions to align scoring and handoffs for leads.
• Manage budget forecasting and optimize resource allocation for enrollment marketing.

Skills

Leadership

Multi-channel marketing

Performance marketing

Team management

Data-driven decision making

Education

Bachelor's degree in advertising, marketing, business administration, communications, or related field

Tools

Salesforce Marketing Cloud

Salesforce CRM

Analytics tools

Job description

The Pennsylvania State University’s Smeal College of Business seeks a Director of Enrollment Marketing to lead data-driven, full-funnel recruitment across undergraduate and graduate programs. You will oversee a marketing team, manage budgets, and partner with Admissions to optimize conversion from leads to enrolled students, leveraging Salesforce Marketing Cloud and analytics to improve results.

This role requires strategic vision, collaboration across schools, and a track record of delivering