Strategic Marketing & Brand Lead

Dillard University; New Orleans (LA); On-site; USD 65,000 - 95,000; Full time

Job summary

Dillard University is seeking an Assistant Director of Marketing & Brand Strategy to advance the university's visibility, branding, and community impact. You’ll supervise the University Photographer and partner with internal teams to produce high-quality materials that reflect our identity and values.

Leading marketing campaigns, maintaining brand standards, and guiding digital and print initiatives, you will drive enrollment messaging, alumni engagement, and campus partnerships in a fast-paced

Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or related field.
• 3–5 years of professional experience in marketing, brand strategy, or communications.
• Experience creating and managing marketing campaigns across digital and traditional platforms.
• Strong understanding of brand development, visual identity systems, and marketing principles.
• Experience supervising staff, contractors, or creative teams.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Develop and execute marketing campaigns promoting programs, events, and initiatives at Dillard University.
• Create targeted plans to support enrollment, fundraising, alumni engagement, and student success.
• Oversee production of marketing materials, including brochures, ads, digital assets, and branded content.
• Ensure materials align with brand guidelines for a cohesive identity.
• Evaluate campaigns using analytics and industry best practices; adapt strategies accordingly.
• Supervise the University Photographer and coordinate with writers, designers, and vendors.
• Guide digital engagement across social media, email, and web content; use data to inform strategies.
• Collaborate with Admissions, Development, Alumni Relations, and Academic Affairs to tailor marketing solutions.

Skills

Excellent written communication

Excellent verbal communication

Interpersonal communication

Project management

Education

Bachelor's degree in marketing, communications, public relations, business, or related field

Master's degree preferred

Tools

Adobe Creative Suite

Canva

CRM

Content Management System (CMS) / marketing automation tools

Job description

Dillard University is seeking an Assistant Director of Marketing & Brand Strategy to advance the university's visibility, branding, and community impact. You’ll supervise the University Photographer and partner with internal teams to produce high-quality materials that reflect our identity and values.

Leading marketing campaigns, maintaining brand standards, and guiding digital and print initiatives, you will drive enrollment messaging, alumni engagement, and campus partnerships in a fast-paced