Enrollment Marketing Leader: Growth & Strategy

The Pennsylvania State University; Ferguson Township (PA); On-site; USD 91,000 - 137,000; Full time

Benefits offered by this job

75% tuition discount

Robust retirement plans

Paid time off

Job summary

The Pennsylvania State University’s Smeal College of Business seeks a visionary Director of Enrollment Marketing to lead strategy, planning, and performance for enrollment growth across undergraduate, residential masters, hybrid and online programs, and executive education.

The role requires a data-driven leader with deep experience in enrollment and recruitment marketing, CRM and marketing automation, and the ability to manage a team and collaborate with cross-functional partners to deliver

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 8+ years of progressive marketing experience including enrollment/lead generation.
• 3+ years of supervisory experience leading teams.
• Proven success building data-driven, multi-channel marketing initiatives for growth.
• Experience with CRM (Salesforce) and marketing automation platforms; strong analytics.

Responsibilities

• Develop annual enrollment marketing plans aligned with college priorities and measurable targets.
• Create data-driven marketing strategies across owned, earned, and paid channels for undergrad, masters, online, and executive programs; optimize for leads, nurturing, and conversion.
• Lead nurture and lead generation campaigns using Salesforce Marketing Cloud; implement segmentation and automated journeys.
• Oversee content production across channels, manage vendors, and control budgets to maximize cost-per-enrolled-student efficiency.
• Collaborate with Admissions and Academic Directors to translate program goals into actionable marketing plans and align with university branding.

Skills

Strategic Planning

Lead Generation

Team Leadership

Salesforce

Salesforce Marketing Cloud

Analytics

Communication

Budget Management

Campaign Optimization

Education

Bachelor's degree in Marketing/Business/Advertising or related field

Tools

Salesforce

Salesforce Marketing Cloud

Job description

The Pennsylvania State University’s Smeal College of Business seeks a visionary Director of Enrollment Marketing to lead strategy, planning, and performance for enrollment growth across undergraduate, residential masters, hybrid and online programs, and executive education.

The role requires a data-driven leader with deep experience in enrollment and recruitment marketing, CRM and marketing automation, and the ability to manage a team and collaborate with cross-functional partners to deliver