Strategic Digital Marketing & Communications Lead

Florida SouthWestern State College; Fort Myers (FL); On-site; USD 55,000 - 63,000; Full time

Benefits offered by this job

Competitive health insurance

Paid time off including holidays

Educational and professional developp.

Job summary

Florida SouthWestern State College is seeking a Digital Strategist II to lead strategic marketing and communications for multiple departments and initiatives. You will independently develop and optimize integrated strategies that align with institutional priorities and measurable outcomes.

The role requires collaboration with internal stakeholders to identify objectives, recommend solutions, and drive enrollment, retention, and brand positioning across campaigns and channels.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, public relations, or a related field.
• Three (3) years of professional experience in marketing, communications, or digital strategy.
• Demonstrated experience developing and implementing integrated marketing strategies.
• Strong analytical, written, and verbal communication skills.
• Proven ability to exercise independent judgment, manage competing priorities, and influence outcomes across multiple stakeholders.

Responsibilities

• Develop and implement integrated marketing and communications strategies that support institutional priorities.
• Advise on campaign strategy, messaging frameworks, channel selection, and audience engagement approaches.
• Partner with internal stakeholders to identify objectives, recommend strategic solutions, and drive measurable outcomes that support enrollment, retention, and brand positioning.

Skills

Campaign strategy

Analytical skills

Written communication

Verbal communication

Stakeholder management

Education

Bachelor’s degree in marketing, communications, digital media, public relations, or related field

Job description

Florida SouthWestern State College is seeking a Digital Strategist II to lead strategic marketing and communications for multiple departments and initiatives. You will independently develop and optimize integrated strategies that align with institutional priorities and measurable outcomes.

The role requires collaboration with internal stakeholders to identify objectives, recommend solutions, and drive enrollment, retention, and brand positioning across campaigns and channels.