Strategic Marketing Lead, Global Partnership P&L

Agoda Company Pte. Ltd.; Detroit (MI); On-site; USD 150,000 - 210,000; Full time

Job summary

Agoda is seeking a strategic Senior Manager to lead performance marketing for a key partnership. You will own the P&L, guide a small team of marketing specialists, and shape the partnership’s growth across channels including metasearch, paid search, and app marketing.

You will leverage SQL for analysis, build dashboards, and drive experimentation with measurable ROI. This role demands leadership, stakeholder management, and deep digital marketing expertise.

Qualifications

• 7-10+ years in marketing, growth, or analytics roles.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO).
• Experience optimizing marketing campaigns toward ROI/profitability targets.
• Background in digital marketing, growth marketing, or marketing analytics preferred.

Responsibilities

• Own the full marketing P&L for the partnership.
• Set overall marketing strategy and influence ROI targets; optimize investment levels.
• Guide team on channel strategies and ensure execution excellence.
• Define analytics roadmap and experimentation strategy for the team.
• Write SQL queries to answer strategic business questions and guide team on complex analysis.

Skills

SQL proficiency

Analytical thinking

Marketing analytics tools

Experimentation design

Marketing experience

Tools

Google Ads

Attribution platforms

Dashboards

Job description

Agoda is seeking a strategic Senior Manager to lead performance marketing for a key partnership. You will own the P&L, guide a small team of marketing specialists, and shape the partnership’s growth across channels including metasearch, paid search, and app marketing.

You will leverage SQL for analysis, build dashboards, and drive experimentation with measurable ROI. This role demands leadership, stakeholder management, and deep digital marketing expertise.