Senior Marketing Analytics Lead, Partnerships & P&L

Agoda; Seattle (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

Agoda is seeking a Senior Manager to lead the marketing function for a strategic partnership, owning the P&L and directing a small team. You will shape the partnership strategy, align with regional business development and product teams, and drive data-driven decisions to maximize revenue across whitelabel brands.

The role requires a proven leader who thrives in ambiguity, with expertise in metasearch, paid search, app marketing, and analytics.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• 5+ years people management experience or demonstrated team leadership.
• Strong executive communication skills — comfortable presenting to VP/Director level stakeholders.
• Experience optimizing marketing campaigns toward ROI/profitability targets.
• Understanding of performance marketing fundamentals (PPC, metasearch, app marketing or SEO).
• Familiarity with attribution models and incrementality measurement.
• Background in digital marketing, growth marketing, or marketing analytics preferred.

Responsibilities

• Own the full marketing P&L for the partnership.
• Lead a team of 2-3 marketing specialists; set priorities and OKRs.
• Conduct performance reviews and career development conversations.
• Foster a culture of experimentation, learning, and accountability.
• Design experimentation roadmap and guide measurement frameworks.
• Oversee dashboard/reporting development and team analytics capability.
• Partner with Agoda's commercial and product teams on partnership optimization.

Skills

SQL proficiency

Marketing analytics

Leadership

Stakeholder management

Executive communication

P&L understanding

Cross-functional collaboration

Tools

Google Ads

Attribution platforms

Dashboards (Power BI/Tableau)

Job description

Agoda is seeking a Senior Manager to lead the marketing function for a strategic partnership, owning the P&L and directing a small team. You will shape the partnership strategy, align with regional business development and product teams, and drive data-driven decisions to maximize revenue across whitelabel brands.

The role requires a proven leader who thrives in ambiguity, with expertise in metasearch, paid search, app marketing, and analytics.