Performance Marketing Lead — P&L & Growth Strategy

Agoda; Seattle (WA); On-site; USD 180,000 - 280,000; Full time

Job summary

Agoda is seeking a Senior Manager to lead the marketing function for a strategic partnership, owning the P&L, and guiding a small team. You will shape marketing strategy, coordinate with partner teams, and drive measurable business impact through data-driven decisions and cross-functional collaboration.

The role requires 7–10+ years in marketing/analytics, strong SQL and analytics skills, and a track record of delivering ROI across metasearch, paid search, email/CRM, and emerging channels.

Qualifications

• 7–10+ years in marketing, growth, or analytics roles.
• Experience leading multi-brand, multi-channel campaigns.
• Strong analytical thinking with ability to translate data into action.

Responsibilities

• Lead a 2–3 person marketing team and set OKRs.
• Own the full marketing P&L for the partnership.
• Define and execute channel strategies with measurable ROI.

Skills

SQL proficiency

Marketing analytics

Leadership & people management

Stakeholder management

P&L ownership

Cross-functional collaboration

Strategic marketing

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Attribution platforms

Dashboards (Tableau/Power BI)

Job description

Agoda is seeking a Senior Manager to lead the marketing function for a strategic partnership, owning the P&L, and guiding a small team. You will shape marketing strategy, coordinate with partner teams, and drive measurable business impact through data-driven decisions and cross-functional collaboration.

The role requires 7–10+ years in marketing/analytics, strong SQL and analytics skills, and a track record of delivering ROI across metasearch, paid search, email/CRM, and emerging channels.