Strategic Marketing Lead – P&L & Partnerships

Agoda Company Pte. Ltd.

Houston (TX)

On-site

USD 140,000 - 190,000

Full time

5 hours ago
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Job summary

Agoda is seeking a Senior Manager of Performance Marketing to own the marketing function for a major partnership and drive revenue growth across multiple white-label brands. You will lead a 2-3 person team, shape strategy, manage budgets, and collaborate with partner marketing leadership, regional teams, and Agoda's product and commercial groups to maximize ROI.

This role requires a strong analytics background, SQL fluency, and experience in cross-functional stakeholder management to deliver

Qualifications

  • SQL proficiency for daily analysis and complex joins.
  • Strong analytical thinking with ability to translate data into insights.
  • Familiarity with marketing analytics tools and dashboards.
  • Bonus: experimentation design and statistical analysis.
  • 5+ years in marketing, growth, or analytics roles with ROI focus.

Responsibilities

  • Set overall marketing strategy and influence ROI targets; optimize investment across channels.
  • Guide channel strategies and ensure execution excellence.
  • Own full marketing P&L for the partnership.
  • Design experimentation roadmap and measure impact.
  • Synthesize insights into executive-ready recommendations with quantified impact.
  • Build team analytics and experimentation capability.

Skills

SQL proficiency
Data-driven
Marketing analytics tools
Experimentation design
PPC/Performance marketing fundamentals
Attribution & incrementality
Leadership & people management
Complex stakeholder management

Tools

Google Ads
Attribution platforms
Dashboards

Job description

Agoda is seeking a Senior Manager of Performance Marketing to own the marketing function for a major partnership and drive revenue growth across multiple white-label brands. You will lead a 2-3 person team, shape strategy, manage budgets, and collaborate with partner marketing leadership, regional teams, and Agoda's product and commercial groups to maximize ROI.

This role requires a strong analytics background, SQL fluency, and experience in cross-functional stakeholder management to deliver

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