Strategic Marketing Lead — Geospatial SaaS

Pointman; Northern (KY); On-site; USD 90,000 - 120,000; Full time

Job summary

PointMan is hiring a Marketing Manager to shape how we position, communicate, and bring our geospatial SaaS solutions to market. You will translate complex technology into clear customer value and own marketing end-to-end across product positioning, campaigns, content, and enablement.

The role requires hands-on leadership in a small team, collaboration with Product, Sales, Training, and Customer Success, and a data-driven approach to growth in a fast-paced environment.

Qualifications

• Five years of marketing experience in SaaS or technology preferred.
• Experience translating technical product value into customer benefits.
• Proficiency with HubSpot and content creation for multiple channels.
• Strong written and verbal communication skills.
• Ability to develop messaging and enable Sales and Training teams.

Responsibilities

• Develop product and company messaging and positioning.
• Create sales enablement materials and case studies.
• Plan and execute demand generation campaigns across channels.
• Own HubSpot processes, lists, and reporting.
• Collaborate with Sales, Training, Product and Customer Success.
• Monitor performance and adjust marketing strategy based on data.

Skills

Strategic thinking

Cross-functional collaboration

Content creation

Project management

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

HubSpot

CMS platforms

SEO

Microsoft Office

Job description

PointMan is hiring a Marketing Manager to shape how we position, communicate, and bring our geospatial SaaS solutions to market. You will translate complex technology into clear customer value and own marketing end-to-end across product positioning, campaigns, content, and enablement.

The role requires hands-on leadership in a small team, collaboration with Product, Sales, Training, and Customer Success, and a data-driven approach to growth in a fast-paced environment.