Strategic Marketing Lead — Demand Gen & ABM (Hybrid)

Thomson Reuters; Eagan (MN); Hybrid; USD 55,104 - 68,880; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement benefits

Job summary

A global leader in information services is seeking an experienced Manager, Corporates Marketing Strategy in Eagan, MN. The successful candidate will lead integrated marketing strategies, focusing on the Corporates segment across the US and EU markets. They will collaborate with sales and marketing teams to fuel sales pipeline growth and measure the impact of campaigns. The ideal candidate should have over six years of experience in event, digital, and growth marketing with a strong understanding of demand generation technologies, driving strategic initiatives that align with customer needs.

Qualifications

• 6+ years of experience in event, digital, and growth marketing.
• Strong understanding of marketing frameworks and channel mix activation.
• Deep understanding of modern demand generation technologies and platforms.

Responsibilities

• Develop marketing strategies for Corporates segment.
• Assist in planning and activating marketing strategies.
• Monitor performance data and derive insights for leadership.

Skills

Planning abilities

Cross-functional leadership

Self-motivated mindset

Leadership skills

Collaboration skills

Relationship-building

ABM experience

Job description

A global leader in information services is seeking an experienced Manager, Corporates Marketing Strategy in Eagan, MN. The successful candidate will lead integrated marketing strategies, focusing on the Corporates segment across the US and EU markets. They will collaborate with sales and marketing teams to fuel sales pipeline growth and measure the impact of campaigns. The ideal candidate should have over six years of experience in event, digital, and growth marketing with a strong understanding of demand generation technologies, driving strategic initiatives that align with customer needs.