Strategic Marketing Lead, Corporate & Institutional Banking

PNC Financial Services Group, Inc.; Washington (District of Columbia); Sur place; USD 65 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical coverage

Life insurance

401(k) with match

Paid holidays

Résumé du poste

PNC Financial Services Group, Inc. is seeking a Marketing Lead to drive segment marketing strategy within Corporate & Institutional Banking. The role focuses on audience insights, data-driven campaigns, and scaling sales efforts to deliver measurable business impact.

The position emphasizes collaboration with market research, sales leadership, and product/digital teams to optimize campaigns and programs for institutional banking clients. Strong experience in institutional marketing is preferred.

Qualifications

• Successful candidates must demonstrate knowledge, skills, and abilities for this role.
• Experience in Institutional marketing or understanding of banking for corporate and commercial segments is highly desired.
• Roles typically require a university degree and 5+ years of industry experience.

Responsabilités

• Supports the development and execution of integrated, multi-channel strategic marketing plans for products/initiatives.
• Develops value propositions and target segments leveraging competitive intelligence.
• Translates business outcomes into marketing strategy and manages programs with cross-functional teams.
• Influences budget and ensures activities are delivered within the budget framework.
• Coordinates with legal, compliance, finance, risk and partners to develop and execute programs.

Connaissances

Advertising

Competitive advantages

Content marketing

Customer solutions

Digital marketing

Marketing programs

Marketing strategies

Negotiation

Results-oriented

Formation

Bachelor's

Description du poste

PNC Financial Services Group, Inc. is seeking a Marketing Lead to drive segment marketing strategy within Corporate & Institutional Banking. The role focuses on audience insights, data-driven campaigns, and scaling sales efforts to deliver measurable business impact.

The position emphasizes collaboration with market research, sales leadership, and product/digital teams to optimize campaigns and programs for institutional banking clients. Strong experience in institutional marketing is preferred.