Senior Brand Marketing Lead: Brand Platform Builder

PNC; Chicago (IL); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

Life insurance

Disability insurance

401(k) with match

Pension plan

Stock purchase plan

Dependent care reimbursement

Back-up care

Adoption & surrogacy reimbursement

Educational assistance

Wellness program

Job summary

PNC is seeking a Senior Brand Marketing Lead to define and activate a strategic pillar within the brand. You will shape audience-centric narratives, partner with Corporate Responsibility, and drive integrated campaigns across channels to strengthen brand relevance and trust.

The role requires building a differentiated value proposition, translating enterprise priorities into compelling storytelling, and guiding creative teams to deliver bank-wide impact.

Qualifications

• 8+ years of experience in integrated marketing, brand strategy, or related discipline.
• Experience building new brand propositions, strategic platforms and activation models.
• Ability to translate enterprise priorities into a clear strategic proposition and narrative.

Responsibilities

• Define and evolve a strategic pillar within the PNC brand, including audience opportunity, positioning, value proposition, narrative and messaging architecture.
• Partner with Corporate Responsibility to translate investments into differentiated brand storytelling.
• Establish an integrated activation strategy aligning enterprise priorities with audience needs and cultural context.
• Lead creation of marketing plans, content architecture, channel roles, and market activation.
• Guide internal creative teams and external agencies from briefing through execution to ensure brand distinction.

Skills

Brand strategy

Integrated marketing

Audience insights

Storytelling

Stakeholder management

Education

Bachelor’s degree in marketing, communications, journalism, or related field

Job description

PNC is seeking a Senior Brand Marketing Lead to define and activate a strategic pillar within the brand. You will shape audience-centric narratives, partner with Corporate Responsibility, and drive integrated campaigns across channels to strengthen brand relevance and trust.

The role requires building a differentiated value proposition, translating enterprise priorities into compelling storytelling, and guiding creative teams to deliver bank-wide impact.