Senior Brand Marketing Lead - Brand Pillar & Impact

PNC Financial Services Group; Pittsburgh (Allegheny County); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Health benefits including medical, and

401(k) with PNC match

Pension and stock purchase plans

Wellness program

Job summary

PNC Financial Services Group seeks a Brand Marketing Lead Senior to define and activate a strategic pillar within the brand. You will collaborate with Corporate Responsibility, enterprise stakeholders and regional teams to translate investments into bold, audience-relevant brand stories and experiences that strengthen PNC's relevance and distinction.

The role requires 8–10+ years in integrated marketing, brand strategy, and activation, with a track record of leading cross-functional teams,

Qualifications

• 8-10+ years of experience in integrated marketing, brand strategy, brand platform development, content marketing or corporate reputation.
• Experience building a new brand proposition, strategic platform or activation model from the ground up.
• Experience developing audience-led positioning, value propositions, narrative and messaging architecture and integrated activation strategies.
• Ability to counsel senior stakeholders, lead complex cross-functional work and influence decisions without direct authority.
• Demonstrated curiosity and working fluency with AI-enabled marketing tools.

Responsibilities

• Define, build and evolve a strategic pillar within the PNC brand, including audience opportunity, positioning, value proposition and messaging.
• Partner with Corporate Responsibility to translate investments into brand distinction for audiences.
• Establish an integrated activation strategy linking priorities to audience needs and cultural context.
• Create the structure to move the pillar from strategy to execution, including content architecture and market activation.
• Identify stories, programs and partnerships that substantiate the proposition for external audiences.
• Lead development of integrated marketing plans, audience strategies, campaigns and digital experiences.

Skills

Integrated Marketing

Brand Strategy

Campaign Activation

Creative Storytelling

Cross-functional Leadership

Education

Bachelor's degree in marketing, communications, journalism, public relations or related field

Job description

PNC Financial Services Group seeks a Brand Marketing Lead Senior to define and activate a strategic pillar within the brand. You will collaborate with Corporate Responsibility, enterprise stakeholders and regional teams to translate investments into bold, audience-relevant brand stories and experiences that strengthen PNC's relevance and distinction.

The role requires 8–10+ years in integrated marketing, brand strategy, and activation, with a track record of leading cross-functional teams,