Senior Brand Marketing Strategist

PNC; Pittsburgh (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

PNC is seeking a Senior Brand Marketing Lead to define and activate a strategic pillar within the PNC brand. This highly entrepreneurial role partners with Corporate Responsibility to translate investments into differentiated brand narratives and integrated activation across multiple markets.

The successful candidate will lead audience insights, messaging architecture, and campaigns, bringing a clear strategic proposition to life with strong creative judgment and collaboration across Brand

Qualifications

• Define, build and evolve a strategic pillar within the PNC brand.
• Partner with Corporate Responsibility to translate investments into brand distinction.
• Establish an integrated activation strategy aligned with audience needs.
• Create the structure to move the pillar from strategy to execution.
• Identify stories, programs and partnerships to substantiate the proposition.
• Translate complex initiatives into accessible human stories.
• Lead development of integrated marketing plans and campaigns.
• Collaborate with Corporate Communications for earned storytelling while owning strategy.
• Work with regional teams to tailor narratives for local relevance.
• Guide internal and external teams from briefing to execution.
• Use audience insights and AI-enabled capabilities to refine the proposition.

Responsibilities

• Define, build and evolve a strategic pillar within the PNC brand, including audience opportunity, positioning, value proposition, narrative and messaging architecture.
• Partner with Corporate Responsibility to translate investments into a differentiated, audience-relevant source of brand distinction.
• Establish an integrated activation strategy that connects enterprise priorities to audience needs and opportunities for meaningful engagement.
• Create the structure to move the pillar from strategy to execution, including content architecture and market activation.
• Identify and connect stories, programs, partnerships and outcomes that substantiate the proposition.
• Translate complex initiatives into accessible narratives and experiences that show PNC's value in communities.
• Lead development of integrated marketing plans, audience strategies, briefs, messaging frameworks and digital experiences.
• Partner with Corporate Communications to identify earned storytelling opportunities while maintaining Brand Marketing ownership.
• Work with regional presidents and local teams to tailor narratives for local relevance.
• Guide internal creative teams and agencies from briefing to execution with brand standards.
• Use audience insights and AI-enabled capabilities to refine the proposition and measure success.

Job description

PNC is seeking a Senior Brand Marketing Lead to define and activate a strategic pillar within the PNC brand. This highly entrepreneurial role partners with Corporate Responsibility to translate investments into differentiated brand narratives and integrated activation across multiple markets.

The successful candidate will lead audience insights, messaging architecture, and campaigns, bringing a clear strategic proposition to life with strong creative judgment and collaboration across Brand