Senior Brand Marketing Lead — Strategic Pillar Architect

PNC; Washington (District of Columbia); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical coverage (health, prescription

Wellness program

Educational assistance

Pension and stock purchase plans

Paid holidays

Job summary

PNC is seeking a Brand Marketing Lead Senior to define, build and activate a strategic pillar within the brand. This role collaborates with Corporate Responsibility to translate investments into differentiated brand outcomes across communities.

The ideal candidate combines strategic thinking with creative execution, turning enterprise priorities into a compelling narrative and integrated campaigns that strengthen PNC’s relevance and trust.

Qualifications

• 8–10+ years of experience in integrated marketing and brand strategy.
• Experience building a new brand proposition and activation model.
• Ability to translate priorities into a differentiated brand narrative.
• Bachelor’s degree in marketing or related field; familiarity with AI-enabled tools.

Responsibilities

• Define and evolve a strategic pillar within the PNC brand platform.
• Collaborate with Corporate Responsibility to translate investments into brand distinction.
• Establish an integrated activation strategy across channels and markets.
• Lead internal and external creative teams from briefing to execution.
• Use audience insights and AI capabilities to refine propositions and measures.

Skills

Brand strategy

Integrated marketing

Audience insights

Creative leadership

Storytelling

Education

Bachelor's degree in marketing

Tools

AI tools

Job description

PNC is seeking a Brand Marketing Lead Senior to define, build and activate a strategic pillar within the brand. This role collaborates with Corporate Responsibility to translate investments into differentiated brand outcomes across communities.

The ideal candidate combines strategic thinking with creative execution, turning enterprise priorities into a compelling narrative and integrated campaigns that strengthen PNC’s relevance and trust.