Marketing Lead - Corporate & Institutional Banking

PNC Financial Services Group, Inc.; Washington (District of Columbia); On-site; USD 65,000 - 150,000; Full time

Benefits offered by this job

Medical coverage

Life insurance

401(k) with match

Paid holidays

Job summary

PNC Financial Services Group, Inc. is seeking a Marketing Lead to drive segment marketing strategy within Corporate & Institutional Banking. The role focuses on audience insights, data-driven campaigns, and scaling sales efforts to deliver measurable business impact.

The position emphasizes collaboration with market research, sales leadership, and product/digital teams to optimize campaigns and programs for institutional banking clients. Strong experience in institutional marketing is preferred.

Qualifications

• Successful candidates must demonstrate knowledge, skills, and abilities for this role.
• Experience in Institutional marketing or understanding of banking for corporate and commercial segments is highly desired.
• Roles typically require a university degree and 5+ years of industry experience.

Responsibilities

• Supports the development and execution of integrated, multi-channel strategic marketing plans for products/initiatives.
• Develops value propositions and target segments leveraging competitive intelligence.
• Translates business outcomes into marketing strategy and manages programs with cross-functional teams.
• Influences budget and ensures activities are delivered within the budget framework.
• Coordinates with legal, compliance, finance, risk and partners to develop and execute programs.

Skills

Advertising

Competitive advantages

Content marketing

Customer solutions

Digital marketing

Marketing programs

Marketing strategies

Negotiation

Results-oriented

Education

Bachelor's

Job description

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking to hire a Marketing Lead to support Corporate & Institutional Banking (C&IB) within PNC’s Marketing organization.

PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as a growth engine for the business. We are seeking a highly motivated and experienced B2B Institutional Marketing professional to join our team and lead segment marketing strategy. If you are passionate about understanding audience insights/behaviors, using data to develop and refine campaigns, working with leaders to scale sales efforts, and creating marketing programming that drives measurable business impact in the Corporate & Institutional Banking space, we want to hear from you.

Experience in Institutional marketing or understanding of banking for corporate and commercial segments is highly desired.

Job Description:

• Develop value proposition for segment and sub-segments, incorporating key messages for relevant products
• Work with market research to identify audience insights and mindset
• Understand personas and decision makers and develop journey maps
• Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
• Develop acquisition and retention campaigns

  PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

  PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

  Job Description
  • Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
  • Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners. Adapts to and optimizes for a changing business environment.
  • Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
  • Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
  • Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
  • Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

  PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

  • Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
  • Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.
  Qualifications

  Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

  Preferred Skills

  Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

  Competencies

  Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

  Work Experience

  Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

  Education

  Bachelors

  Certifications

  No Required Certification(s)

  Licenses

  No Required License(s)

  Pay Transparency

  Base Salary: $65,000.00 – $149,500.00

  Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

  Application Window

  Generally, this opening is expected to be posted for two business days from 03/19/2026, although it may be longer with business discretion.

  Benefits
  • PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options
  • employee and spouse/child life insurance
  • short and long-term disability protection
  • 401(k) with PNC match, pension and stock purchase plans
  • dependent care reimbursement account
  • back-up child/elder care
  • adoption, surrogacy, and doula reimbursement
  • educational assistance, including select programs fully paid
  • a robust wellness program with financial incentives
  • In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave
  • up to 11 paid holidays each year
  • 9 occasional absence days each year, unless otherwise required by law
  • between 15 to 25 vacation days each year, depending on career level
  • and years of service

  To learn more about these and other programs, visit pncthrive.com.

  Disability Accommodations Statement

  If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

  At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

  Equal Employment Opportunity (EEO)

  PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

  This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

  California Residents

  Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.