Data-Driven Marketing Strategist for Enrollment

EKU Careers; Richmond, Northern (KY, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Eastern Kentucky University is seeking a Marketing Strategist to develop, implement, and optimize data-driven marketing initiatives that support enrollment, brand, programs, and student success. You will lead audience segmentation, campaign analysis, and cross-channel content creation to drive engagement and conversions.

The role reports to the Sr. Director of Strategy and Creative, ensuring campaigns are measurable, on-brand, and aligned with institutional goals.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Experience: Two years in marketing, content development, or communications. Experience with multi-channel campaigns and digital platforms preferred; CRM familiarity a plus.

Responsibilities

• 35% - Strategic Campaign Development & Execution: Develops and implements multi-channel marketing strategies; coordinates with stakeholders; manages timelines and performance tracking; aims to optimize engagement and conversions.
• 25% - Content Development & Copywriting: Writes and edits audience-specific copy for email, web, social, print; ensures brand voice consistency; collaborates with creative team.
• 20% - Audience Segmentation & Personalization: Uses CRM and digital platforms to tailor campaigns; sets up A/B tests, automation, and triggers.
• 15% - Performance Analytics & Optimization: Tracks KPIs (clicks, conversions, engagement, yield); uses Google Analytics and dashboards to inform decisions; suggests adjustments.
• 5% - Collaboration & Project Management: Partners with Admissions, Enrollment Management, Student Success, and campus teams; maintains marketing calendars and coordinates vendors.

Skills

Audience segmentation

Content development

Copywriting

Campaign management

Collaboration & project management

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Technolutions Slate

Google Analytics

Job description

Eastern Kentucky University is seeking a Marketing Strategist to develop, implement, and optimize data-driven marketing initiatives that support enrollment, brand, programs, and student success. You will lead audience segmentation, campaign analysis, and cross-channel content creation to drive engagement and conversions.

The role reports to the Sr. Director of Strategy and Creative, ensuring campaigns are measurable, on-brand, and aligned with institutional goals.