Athletics Marketing Lead: Game Day & Fan Experience

Eastern Kentucky University; Richmond (KY); On-site; USD 45,000 - 65,000; Full time

Job summary

Eastern Kentucky University is seeking an Assistant Director of Athletics Marketing to develop and implement creative marketing and promotional strategies that elevate the game day atmosphere and strengthen student and community engagement. The role supports EKU Athletics branding across programs on the Richmond campus.

Responsibilities include creating marketing plans for home events, leading gameday promotions, coordinating with partners, and overseeing interns, with the aim of boosting

Qualifications

• Bachelor's degree required.

Responsibilities

• Implement and execute marketing plans for home events to maximize attendance.
• Collaborate with creative services, communications, ticketing, and event operations on high-quality campaigns.
• Cultivate community relationships and drive group sales and season-ticket opportunities.
• Support game day operations and promotions to enhance fan experience during home events.
• Assist in office duties as needed.

Education

Bachelor's Degree

Job description

Eastern Kentucky University is seeking an Assistant Director of Athletics Marketing to develop and implement creative marketing and promotional strategies that elevate the game day atmosphere and strengthen student and community engagement. The role supports EKU Athletics branding across programs on the Richmond campus.

Responsibilities include creating marketing plans for home events, leading gameday promotions, coordinating with partners, and overseeing interns, with the aim of boosting