Strategist, Marketing

EKU Careers; Richmond, Northern (KY, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Eastern Kentucky University is seeking a Marketing Strategist to develop, implement, and optimize data-driven marketing initiatives that support enrollment, brand, programs, and student success. You will lead audience segmentation, campaign analysis, and cross-channel content creation to drive engagement and conversions.

The role reports to the Sr. Director of Strategy and Creative, ensuring campaigns are measurable, on-brand, and aligned with institutional goals.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Experience: Two years in marketing, content development, or communications. Experience with multi-channel campaigns and digital platforms preferred; CRM familiarity a plus.

Responsibilities

• 35% - Strategic Campaign Development & Execution: Develops and implements multi-channel marketing strategies; coordinates with stakeholders; manages timelines and performance tracking; aims to optimize engagement and conversions.
• 25% - Content Development & Copywriting: Writes and edits audience-specific copy for email, web, social, print; ensures brand voice consistency; collaborates with creative team.
• 20% - Audience Segmentation & Personalization: Uses CRM and digital platforms to tailor campaigns; sets up A/B tests, automation, and triggers.
• 15% - Performance Analytics & Optimization: Tracks KPIs (clicks, conversions, engagement, yield); uses Google Analytics and dashboards to inform decisions; suggests adjustments.
• 5% - Collaboration & Project Management: Partners with Admissions, Enrollment Management, Student Success, and campus teams; maintains marketing calendars and coordinates vendors.

Skills

Audience segmentation

Content development

Copywriting

Campaign management

Collaboration & project management

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Technolutions Slate

Google Analytics

Job description

Title: Strategist, Marketing

Position Type: Fulltime Staff

Search Type: External - minimum 7 days

Department: 30R003 - StudentSuccess,Outreach&Opportunity

Division: 5R0000 - Student Success, Engage & Oppor

Position Location: Richmond Campus

Driver Classification: Non-Driver

FLSA: Exempt

Schedule Type:Full Time (37.5 hrs per week or more)

Hours Per Week:

Additional Schedule Details:

Posted Salary Grade: Exempt - G22

Retirement: KTRS

Contact Person: Brooke Gibson

Job Summary/Basic Functions

The Marketing Strategist develops, implements, and optimizes data-driven marketing strategies in support of EKU's institutional priorities, including enrollment, brand, academic programs, and student success. Reporting to the Sr. Director of Strategy and Creative, this position ensures marketing initiatives are targeted, measurable, and aligned with institutional goals. The Marketing Strategist executes audience segmentation, campaign performance analysis, and multi-channel marketing strategy — including content and copywriting — to drive engagement and conversion across key audiences.

Minimum Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field. Experience may be substituted for specific degree requirements but not educational level.

Experience: Two years of experience in marketing, content development, or communications. Experience with multi-channel marketing campaigns and digital platforms preferred. Familiarity with CRM systems (Technologies Slate preferred) a plus

Job Duties:

• 35% - Strategic Campaign Development & Execution Develops and implements multi-channel marketing strategies integrating email, digital advertising, social media, print, and web content in support of institutional marketing priorities. Collaborates with internal stakeholders to ensure campaign messaging aligns with EKU's brand voice and strategic goals. Oversees campaign planning, timelines, execution, and performance tracking to optimize engagement and conversion rates. - (Essential)
• 25% - Content Development & Copywriting Writes and edits audience-specific copy for email campaigns, web pages, social media, digital advertising, print collateral, and video scripts. Ensures all written content reflects EKU's brand voice and is appropriately tailored to the target audience and channel. Partners with the creative team to ensure copy and design are developed in alignment with campaign messaging strategy. - (Essential)
• 20% - Audience Segmentation & Personalization Leverages Technolutions Slate and other digital marketing platforms to develop targeted campaigns tailored to distinct audience segments. Implements A/B testing, automation workflows, and behavioral triggers to enhance marketing effectiveness. Ensures campaign messaging and visuals are appropriately tailored for each segment and funnel stage. - (Essential)
• 15% - Performance Analytics & Optimization Tracks and analyzes marketing KPIs including click-through rates, conversions, engagement, and yield to inform decision-making. Uses Google Analytics, CRM dashboards, and reporting tools to measure and refine marketing effectiveness. Provides data-driven recommendations for campaign adjustments, messaging refinements, and budget considerations. - (Essential)
• 5% - Collaboration & Project Management Works with Admissions, Enrollment Management, Student Success, and other campus partners to ensure marketing efforts support institutional priorities. Supports project management functions including marketing calendars, deadlines, and vendor/agency coordination. - (Essential)

Sponsorship:This position is not eligible for visa sponsorship.

Funding Source: Institutional

Open Until Filled: Yes

EEO Statement

Eastern Kentucky University is an Equal Opportunity employer and educational institution and does not discriminate on the basis of age (40 and over), race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, ethnicity, disability, national origin, veteran status, or genetic information in the admission to, or participation in, any educational program or activity (e.g., athletics, academics and housing) which it conducts or any employment policy or practice.

Background Check Statement

Offers of employment are contingent upon a satisfactory background check.