Strategic Marketing Content Leader

Regions Financial Corporation; Birmingham (AL); On-site; USD 89,000 - 140,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Job summary

Regions Financial Corporation in Birmingham, AL is seeking a Marketing Content Strategist to lead content strategy, development, and optimization across channels to attract and retain customers, associates, and prospects.

The role focuses on coordinating campaigns, personalizing content, and ensuring alignment with legal and regulatory standards while driving performance and engagement across traditional and digital media.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
• Or High School Diploma or GED and nine (9) years of direct experience in Marketing
• Five (5) years of experience in Digital or retail marketing

Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
• Develops content strategies for targeting audience segments across multiple channels, including Print, Email, Digital, and Regions.com
• Manages localized customer notifications, such as required communication related to branch closures or notifications
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
• Develops new content and optimizes existing content
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations
• Works with Finance, Digital Banking, Legal, and Compliance

Skills

Data analysis

Teamwork

Deadline oriented

Leadership

MS Office

Education

Bachelor's degree in Marketing/Communications/Business

Tools

MS Office

Job description

Regions Financial Corporation in Birmingham, AL is seeking a Marketing Content Strategist to lead content strategy, development, and optimization across channels to attract and retain customers, associates, and prospects.

The role focuses on coordinating campaigns, personalizing content, and ensuring alignment with legal and regulatory standards while driving performance and engagement across traditional and digital media.