Senior Marketing Content Strategist — Multi-Channel Growth

Regions Bank; Birmingham (AL); On-site; USD 89,000 - 117,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Volunteer Program

Job summary

Regions Bank is seeking a Marketing Content Strategist to manage content strategy, development, execution and optimization across audiences and channels, strengthening customer trust and loyalty.

The role focuses on coordinating across Traditional Media, Digital, Email and Regional communications, ensuring messages align with brand and regulatory standards while driving engagement and wallet share.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Five (5) years of experience in Marketing.
• Or High School Diploma or GED and nine (9) years of direct experience in Marketing.

Responsibilities

• Manages Marketing Programs to support Business Units and/or products across multiple channels.
• Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization.
• Develops content strategies for targeting audience segments across multiple channels, including Print, Email, Digital, and Regions.com.
• Manages localized customer notifications, such as required communication related to branch closures or notifications.
• Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships.
• Develops new content and optimizes existing content.
• Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards.
• Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations.
• Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics.
• Serves as partner to Marketing Strategists, Analytics and Campaign Operations.
• Works with Finance, Digital Banking, Legal, and Compliance.

Skills

Research & data analysis

Team collaboration

Deadlines & pressure

Leadership

MS Office

Project management

Decision making

Interpersonal skills

Written & verbal communication

Work ethic

Education

Bachelor's degree in Marketing/Communications/Business

Five years of marketing experience

High School Diploma + nine years experience

Tools

MS Office

Job description

Regions Bank is seeking a Marketing Content Strategist to manage content strategy, development, execution and optimization across audiences and channels, strengthening customer trust and loyalty.

The role focuses on coordinating across Traditional Media, Digital, Email and Regional communications, ensuring messages align with brand and regulatory standards while driving engagement and wallet share.