Next-Best-Action Marketing Channel Strategist

Regions Bank; Charlotte (NC); On-site; USD 75,000 - 92,000; Full time

Benefits offered by this job

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Job summary

Regions Bank is seeking a Marketing Channel Strategist in Birmingham, AL to advocate for channel marketing needs and steer strategies across channels, including personalization efforts and customer journeys. You will partner with Marketing and Marketing Technology and channel stakeholders to translate business needs into actionable plan.

The role emphasizes data-driven decisioning, cross-channel coordination, and strong communication skills to optimize customer experiences and program outcomes.

Qualifications

• Bachelor's degree in a related field.
• Five+ years in marketing, banking or sales.
• Experience with outbound, inbound, and digital marketing tools and strategies.

Responsibilities

• Advocates for channel marketing objectives and partner alignment.
• Develops channel strategies and marketing tactics, including personalization and customer journeys.
• Collaborates with Marketing, Marketing Technology and channel leads to implement decisioning program capabilities.

Skills

Data-driven insights

Data analysis

Planning skills

Cross-channel thinking

Stakeholder alignment

MS Office

Communication skills

ROI-driven plans

Education

Bachelor's degree in a related field

Tools

Pega

Adobe Experience Manager

Salesforce Marketing Cloud/Journey Builder

Job description

Regions Bank is seeking a Marketing Channel Strategist in Birmingham, AL to advocate for channel marketing needs and steer strategies across channels, including personalization efforts and customer journeys. You will partner with Marketing and Marketing Technology and channel stakeholders to translate business needs into actionable plan.

The role emphasizes data-driven decisioning, cross-channel coordination, and strong communication skills to optimize customer experiences and program outcomes.