Next-Best-Action Marketing Channel Strategist

Regions Bank; Birmingham (AL); Presencial; USD 76.000 - 92.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Descripción de la vacante

Regions Bank is seeking a Marketing Channel Strategist in Birmingham, AL to advocate for marketing across channels and drive centralized decisioning. You will gather requirements, define strategies, and collaborate with Marketing, Marketing Technology, and channel leads to implement channel capabilities.

The role requires strong data-driven insights, experience in marketing tools, and cross-functional collaboration to optimize customer journeys and performance metrics.

Formación

• Bachelor's degree in a related field.
• Five (5) years of experience in marketing, banking or sales.
• Working knowledge of outbound, inbound, and digital marketing tools, technologies, and strategies.

Responsabilidades

• Grows and evolves in understanding of channels and channel business objectives and serves as partner and advocate.
• Assists in the development of channel strategies and marketing tactics, including one-to-one personalization and customer journeys.
• Partners and collaborates with key program stakeholders in identification, documentation and implementation of key Decisioning Program capabilities and marketing strategies into channels.

Conocimientos

Marketing analytics

Data-driven insights

Cross-functional collaboration

MS Office

Communication

Stakeholder alignment

Journey orchestration

Educación

Bachelor's degree in a related field

Herramientas

Pega

Adobe Experience Manager

Salesforce Marketing Cloud/Journey Builder

Descripción del empleo

Regions Bank is seeking a Marketing Channel Strategist in Birmingham, AL to advocate for marketing across channels and drive centralized decisioning. You will gather requirements, define strategies, and collaborate with Marketing, Marketing Technology, and channel leads to implement channel capabilities.

The role requires strong data-driven insights, experience in marketing tools, and cross-functional collaboration to optimize customer journeys and performance metrics.