Senior Content Strategist: Lead Brand Voice & Strategy

Truist; Charlotte (NC); Presencial; USD 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

401k plan

Paid holidays

Descripción de la vacante

Truist seeks an experienced Content Marketing professional to lead content strategy and production for client-facing materials. You will collaborate with product owners, designers, and marketing teams to create compelling, on-brand content across websites, emails, and more.

A strong background in analytics, SEO, and audience research is required, with a proven ability to guide cross-functional teams. The role is in-office five days per week in Charlotte, NC, with a focus on maintaining Truist's

Formación

• Bachelor’s degree or equivalent education and training.
• 5 years of related experience or an equivalent combination.
• In-depth knowledge of content marketing principles and analytics.
• Experience leading projects and cross-functional teams.
• Ability to interpret complex information and present to diverse audiences.
• Proficiency in Excel and PowerPoint for senior-level presentations.

Responsabilidades

• Collaborate with product owners, designers, marketing teammates, lines of business, and other stakeholders to deliver distinctive client experiences with compelling content.
• Plan and implement content strategy including user research, audits, gap analyses, and SEO research.
• Create, write, edit, and deliver on-brand content for websites, apps, emails, videos, whitepapers, social media, and more.
• Nurture and protect the brand voice through voice principles, peer review, SME collaboration, and ongoing training.
• Lead content delivery and maintenance, including editorial calendars, style guides, taxonomies, and copy documents.
• Track content usage, trends, and conversion outcomes.

Conocimientos

Content marketing

Project leadership

Stakeholder management

Data interpretation

Excel

PowerPoint

Mentoring

Educación

Bachelor's degree in Marketing, Communications, Business Administration, English or related field

Herramientas

Content management systems

Microsoft Office

Adobe Creative Suite

HTML

Descripción del empleo

Truist seeks an experienced Content Marketing professional to lead content strategy and production for client-facing materials. You will collaborate with product owners, designers, and marketing teams to create compelling, on-brand content across websites, emails, and more.

A strong background in analytics, SEO, and audience research is required, with a proven ability to guide cross-functional teams. The role is in-office five days per week in Charlotte, NC, with a focus on maintaining Truist's