Channel Strategy & Personalization Architect

Regions Financial Corporation; Birmingham (AL); Vor Ort; USD 76.000 - 92.000; Vollzeit

Benefits dieser Stelle

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Parental Leave

Zusammenfassung

Regions Financial Corporation in Birmingham, Alabama is seeking a Marketing Channel Strategist to advocate for channel marketing and centralized decisioning. You will gather requirements and shape strategies across channels including digital, teller, IVR, and more.

You will partner with Marketing, Marketing Tech, and channel owners to implement capabilities and analyze performance to drive data-driven improvements.

Qualifikationen

• Bachelor's degree required; MBA preferred.
• Minimum five years in marketing, banking, or sales.
• Knowledge of outbound, inbound, and digital marketing tools and strategies.

Aufgaben

• Advise on channel strategies and marketing tactics.
• Collaborate with Marketing, Marketing Technology and channel leads.
• Define requirements and deliverability for Decisioning Program capabilities.
• Track performance and adjust strategies based on metrics.

Kenntnisse

Marketing strategy

Channel marketing

Data-driven insights

Stakeholder management

Microsoft Office

Ausbildung

Bachelor's degree in marketing, business, or related field

Tools

Pega

Adobe Experience Manager

Salesforce Marketing Cloud/Journey Builder

Excel

Jobbeschreibung

Regions Financial Corporation in Birmingham, Alabama is seeking a Marketing Channel Strategist to advocate for channel marketing and centralized decisioning. You will gather requirements and shape strategies across channels including digital, teller, IVR, and more.

You will partner with Marketing, Marketing Tech, and channel owners to implement capabilities and analyze performance to drive data-driven improvements.