North America Marketing Lead | Growth & Campaigns

MCS Rental Software; Birmingham (AL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Paid time off

Health insurance

Job summary

MCS Rental Software in Birmingham, AL, seeks a commercially minded Marketing Lead – USA & North America to own regional marketing within the global strategy. This hands-on role will drive campaigns, content, events, and CRM data to support brand growth and sales pipeline.

You’ll collaborate with the Head of Marketing and regional Sales, manage content across digital channels, and adapt global messaging for local audiences while monitoring performance and ROI.

Qualifications

• Minimum 5 years’ experience in B2B marketing.
• Experience owning regional campaigns or channels.
• Able to work within a global strategy and budget.
• Strong knowledge of online and offline acquisition channels.
• Experience collaborating with Sales teams.

Responsibilities

• Manage marketing activity across USA and North America ensuring alignment with global strategy and budgets.
• Develop and manage the regional marketing activity plan with Head of Marketing.
• Adapt global campaigns for USA/North America markets and local audiences.
• Lead collaboration with regional Sales to align marketing with pipeline goals.
• Own regional content across digital channels (social, blogs, newsletters, email, website).
• Plan and review USA/North America email marketing, webinars, trade shows, and campaigns.

Skills

B2B marketing

Campaign ownership

Global/international work

Data-driven marketing

CRM/Marketing automation

HubSpot

Marketing analytics

Stakeholder communication

Office suite

Education

Bachelor's degree or equivalent

Tools

HubSpot

Microsoft Office

Job description

MCS Rental Software in Birmingham, AL, seeks a commercially minded Marketing Lead – USA & North America to own regional marketing within the global strategy. This hands-on role will drive campaigns, content, events, and CRM data to support brand growth and sales pipeline.

You’ll collaborate with the Head of Marketing and regional Sales, manage content across digital channels, and adapt global messaging for local audiences while monitoring performance and ROI.