Strategic Marketing Architect for Growth & Lead Gen

IMA Financial Group, Inc.; Denver (CO); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Annual Performance Bonus

Stock Purchase

Medical Plans

Prescription Drugs

Dental

Vision

Family Assistance Program

FSA

HSA

Pre‑Tax Parking Plan

401(k)

Life/AD&D

Accident

Critical Illness

Hospital Indemnity

Long Term Care

Short-term Disability

Long-term Disability

Business Travel Accident

Identity Theft

Paid Time Off

Flexible Work Options

Paid Holidays

Sabbatical

Gift Matching

Well‑Being Stipend

Personal and Professional Development

Job summary

IMA Financial Group, Inc. is seeking a seasoned marketing leader in Denver to shape strategy, drive demand, and grow revenue across client verticals. You will manage content, plans, and campaigns with cross‑functional teams to deliver qualified leads for sales and optimize the marketing funnel.

The role emphasizes data‑driven decision making, collaboration with business units and sales, and delivering compelling briefs for the Creative Team, with travel up to 10%.

Qualifications

• 7‑12 years progressive marketing experience.
• Bachelor’s degree required, MBA preferred.
• Previous experience managing lead/revenue generation activities.
• Ability to prioritize nebulous and/or competing priorities.
• Data‑driven and analytics‑based reporting experience.
• Familiarity with basic web analysis tools such as Google Analytics.
• Experience in digital ad buying, social, DSP, search.
• Excellent written and verbal communication skills.
• Some overnight travel required (10%).

Responsibilities

• Supports and demonstrates IMA’s core values.
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates.
• Devises and executes marketing strategy within client verticals.
• Develops content strategy with business units and sales.
• Delivers qualified leads to sales.
• Acts as Voice of the Client and the expert on when/how and with what to interact with prospects and clients at each stage of the purchase process.
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing.
• Develops compelling and clear marketing and creative briefs for execution by Creative Team.
• Responsible for execution and delivery of marketing and sales materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real‑time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel.

Skills

Marketing strategy

Content strategy

Lead generation

Communication skills

Data-driven analytics

Prioritization

Self-Direction

Education

Bachelor's degree

MBA

Tools

Google Analytics

DSP advertising

Social advertising

Job description

IMA Financial Group, Inc. is seeking a seasoned marketing leader in Denver to shape strategy, drive demand, and grow revenue across client verticals. You will manage content, plans, and campaigns with cross‑functional teams to deliver qualified leads for sales and optimize the marketing funnel.

The role emphasizes data‑driven decision making, collaboration with business units and sales, and delivering compelling briefs for the Creative Team, with travel up to 10%.