P&C Marketing Strategy Leader & Growth Architect

IMA Financial Group, Inc.; Bellevue (WA); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Annual Performance Bonus

Stock Purchase

Medical Plans

Dental

Vision

401(k)

Paid Time Off

Flexible Work Options

Well-Being Stipend

Personal and Professional Development

Job summary

IMA Financial Group, Inc. is seeking an experienced marketing leader in Bellevue, WA to drive strategy, content, and demand generation within client verticals. You will partner with sales and business units to create annual and quarterly plans and deliver compelling marketing materials.

The role requires 7–12 years of progressive marketing experience, preferably in the insurance industry, plus a Bachelor's degree (MBA preferred). Travel up to 10% may be required.

Qualifications

• 7–12 years progressive marketing experience; experience marketing within insurance industry required.
• Bachelor’s degree required, with MBA preferred.
• Previous experience managing lead/revenue generation activities.
• Data-driven and analytics-based reporting.
• Familiarity with basic web analysis tools such as Google Analytics.
• Experience in digital ad buying, social, DSP, search.
• Excellent written and verbal communication skills.
• Some overnight travel required (10%).

Responsibilities

• Devises and executes marketing strategy within client verticals.
• Develops content strategy with business units and sales.
• Delivers qualified leads to sales.
• Voice of the Client; expert on interaction with prospects at each purchase stage.
• Creates annual and quarterly marketing plans for approval.
• Develops marketing briefs for execution by Creative Team.
• Executes and delivers marketing and sales materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real-time feedback and prescriptive suggestions across the funnel.

Skills

Marketing strategy

Lead generation

Data analytics

Google Analytics

Digital advertising

Communication skills

Business acumen

Travel willingness

Education

Bachelor's degree

MBA preferred

Job description

IMA Financial Group, Inc. is seeking an experienced marketing leader in Bellevue, WA to drive strategy, content, and demand generation within client verticals. You will partner with sales and business units to create annual and quarterly plans and deliver compelling marketing materials.

The role requires 7–12 years of progressive marketing experience, preferably in the insurance industry, plus a Bachelor's degree (MBA preferred). Travel up to 10% may be required.