Strategic Marketing Lead, P&C Growth & Insights

IMA Financial Group, Inc.; Pasadena (CA); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Annual Performance Bonus

Stock Purchase

Medical Plans

Prescription Drugs

Dental

Vision

401(k)

Life/AD&D

Paid Time Off

Flexible Work Options

Paid Holidays

Sabbatical

Gifts Matching

Well-Being Stipend

Professional Development

Job summary

IMA Financial Group, Inc. is seeking a senior marketing leader in Pasadena, CA to devise and execute strategic marketing plans across client verticals.

The role focuses on delivering qualified leads, developing content with sales, and acting as the Voice of the Client throughout the purchase journey. The candidate will steer annual and quarterly plans, craft briefs for Creative Team, and measure pipeline effectiveness with real-time insights.

Qualifications

• Bachelor’s degree required, MBA preferred.
• 7-12 years progressive marketing experience.
• Experience managing lead/revenue generation activities.
• Data-driven and analytics-based reporting.
• Familiarity with basic web analysis tools such as Google Analytics.
• Experience in digital ad buying, social, DSP, search.
• Excellent written and verbal communication skills.
• Some overnight travel required (10%).

Responsibilities

• Supports and demonstrates IMA’s core values.
• Devises and executes marketing strategy within client verticals.
• Develops content strategy with business units and sales.
• Delivers qualified leads to sales.
• Acts as Voice of the Client on interaction with prospects and clients at each stage of the purchase process.
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing.
• Develops compelling marketing briefs for execution by Creative Team.
• Responsible for execution and delivery of marketing and sales materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real-time feedback and prescriptive suggestions across all areas of the marketing funnel.

Job description

IMA Financial Group, Inc. is seeking a senior marketing leader in Pasadena, CA to devise and execute strategic marketing plans across client verticals.

The role focuses on delivering qualified leads, developing content with sales, and acting as the Voice of the Client throughout the purchase journey. The candidate will steer annual and quarterly plans, craft briefs for Creative Team, and measure pipeline effectiveness with real-time insights.