Strategic Growth Marketing Partner

Informatics, Inc.; Cedar Rapids (IA); Hybrid; USD 65,000 - 110,000; Full time

Job summary

Informatics, Inc. is seeking a Marketing Strategist to lead strategic conversations, own demand generation frameworks, and represent the agency at a senior level.

This mid-level thinker will develop client relationships, translate goals into channel strategies, and ensure outcomes tied to the client's bottom line. You will own integration across SEO, paid media, content, CRM/email, social, and emerging channels, while driving performance analysis and executive reporting.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in social media management, marketing operations, or related discipline.
• Experience managing client-facing relationships in an agency environment.
• Hands-on experience with HubSpot or comparable CRM and landing page platforms.

Responsibilities

• Develop and own integrated demand generation strategies for clients.
• Design and collaborate with in-house experts to execute campaigns across SEO, paid media, content, CRM/email, social, and emerging channels.
• Identify and prioritize growth opportunities using market data and performance signals.
• Develop deep knowledge of each client's business, industry, and revenue models.
• Act as a senior strategic voice in client conversations, elevating discussions to business outcomes.
• Own the measurement framework for assigned accounts, including KPI definition and attribution methodology.
• Analyze cross-channel performance data and present executive-level reporting and decision briefs.
• Stay current on AI tools, GEO/AEO trends, and emerging demand channels; apply innovations proactively.

Skills

Strategic thinking

Client relationship management

Demand generation

Analytics

Cross-channel marketing

Executive communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

HubSpot

Job description

Informatics, Inc. is seeking a Marketing Strategist to lead strategic conversations, own demand generation frameworks, and represent the agency at a senior level.

This mid-level thinker will develop client relationships, translate goals into channel strategies, and ensure outcomes tied to the client's bottom line. You will own integration across SEO, paid media, content, CRM/email, social, and emerging channels, while driving performance analysis and executive reporting.