Strategic Marketing Lead for P&C Growth

IMA Financial Group, Inc.; Overland Park (KS); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Annual Performance Bonus

Stock Purchase

Medical Plans

Dental

Vision

401(k)

Paid Time Off

Flexible Work Options

Paid Holidays

Family Assistance Program

Well-Being Stipend

Job summary

IMA Financial Group, Inc. is seeking a senior marketing leader in the Kansas City region to devise and execute marketing strategies across client verticals.

You will collaborate with business units and sales to develop content, deliver qualified leads, and act as the Voice of the Client through the purchase cycle. The role requires 7–12 years of progressive marketing experience, a Bachelor's degree, and MBA preferred.

Qualifications

• 7-12 years progressive marketing experience.
• Bachelor’s degree required, MBA preferred.
• Previous experience managing lead/revenue generation activities.
• Ability to prioritize nebulous and/or competing priorities.
• Data-driven and analytics-based reporting experience.
• Familiarity with basic web analysis tools such as Google Analytics.
• Experience in digital ad buying, social, DSP, search.
• Excellent written and verbal communication skills.
• Some overnight travel required (10%).

Responsibilities

• Supports and demonstrates IMA’s core values.
• Values and understands the importance of diversity, equity, and inclusion among all IMA associates.
• Devises and executes marketing strategy within client verticals.
• Develops content strategy with business units and sales.
• Delivers qualified leads to sales.
• Acts as Voice of the Client and expert on interaction with prospects and clients at each stage of the purchase process.
• Creates annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing.
• Develops marketing briefs for execution by Creative Team and supports delivery of marketing materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real-time feedback, analysis, and prescriptive suggestions across all areas of the marketing funnel.

Skills

Marketing strategy

Lead generation

Data analytics

Google Analytics

Digital advertising

Written communication

Verbal communication

Project management

Travel readiness

Business acumen

Self-direction

Education

Bachelor's degree

MBA preferred

Job description

IMA Financial Group, Inc. is seeking a senior marketing leader in the Kansas City region to devise and execute marketing strategies across client verticals.

You will collaborate with business units and sales to develop content, deliver qualified leads, and act as the Voice of the Client through the purchase cycle. The role requires 7–12 years of progressive marketing experience, a Bachelor's degree, and MBA preferred.