P&C Marketing Leader & Growth Strategist

IMA Financial Group, Inc.; Dallas (TX); Sur place; USD 120 000 - 145 000; Plein temps

Avantages offerts par ce poste

Annual Performance Bonus

Stock Purchase

Medical Plans

Prescription Drugs

Dental

Vision

Family Assistance Program

FSA

HSA

Pre-Tax Parking Plan

401(k)

Life/AD&D

Accident

Critical Illness

Hospital Indemnity

Long Term Care

Short-term Disability

Long-term Disability

Business Travel Accident

Identity Theft

Paid Time Off

Flexible Work Options

Paid Holidays

Sabbatical

Gift Matching

Well-Being Stipend

Personal and Professional Development

Résumé du poste

IMA Financial Group, Inc. in Dallas seeks an accomplished marketing leader to devise and execute strategy across client verticals, partnering with sales and business units to drive demand.

You will develop content plans, deliver qualified leads, and manage marketing materials while measuring pipeline effectiveness and ROI. The role requires 7–12 years of experience, a Bachelor's degree (MBA preferred), and up to 10% overnight travel.

Qualifications

• 7–12 years of progressive marketing experience.
• Bachelor’s degree required; MBA preferred.
• Experience in lead/revenue generation activities.
• Data-driven with analytics reporting.
• Familiar with Google Analytics.
• Overnight travel up to 10%.

Responsabilités

• Devise and execute marketing strategy within client verticals.
• Develop content strategy with business units and sales.
• Delivers qualified leads to sales.
• Voice of the Client; expert on interaction with prospects and clients at each stage.
• Create annual and quarterly marketing plans for approval by business units, practice areas, sales, and enterprise marketing.
• Develops compelling marketing and creative briefs for execution by Creative Team.
• Execution and delivery of marketing and sales materials.
• Measures and reports on pipeline effectiveness for marketing initiatives.
• Provides real-time feedback and prescriptive suggestions across the marketing funnel.

Connaissances

Marketing strategy

Lead generation

Data analytics

Digital advertising

Communications

Travel 10%

Formation

Bachelor’s degree

MBA preferred

Outils

Google Analytics

DSP platforms

Description du poste

IMA Financial Group, Inc. in Dallas seeks an accomplished marketing leader to devise and execute strategy across client verticals, partnering with sales and business units to drive demand.

You will develop content plans, deliver qualified leads, and manage marketing materials while measuring pipeline effectiveness and ROI. The role requires 7–12 years of experience, a Bachelor's degree (MBA preferred), and up to 10% overnight travel.