Strategic Marketing Activation Lead

Mondelēz International; New Jersey; On-site; USD 122,000 - 167,750; Full time

Benefits offered by this job

Health insurance

Wellness and family support programs

Life and disability insurance

Retirement savings plans

Paid leave programs

Education related programs

Paid holidays and vacation

Job summary

Mondelēz International is seeking a Marketing Activation Manager to develop and optimize marketing strategies across Away from Home channels. This role drives business growth, manages agency partnerships, and collaborates with senior leadership.

Qualified candidates will have a proven track record in strategic marketing activation with significant experience in managing budgets and driving ROI. The position offers a competitive salary range of $122,000 to $167,750, with various benefits.

Qualifications

• 8-10 years of progressive experience in marketing activation, brand marketing, or integrated marketing.
• Experience managing agency relationships and multi-channel marketing programs.
• Proven track record of developing and executing strategies with measurable results.

Responsibilities

• Lead the annual activation planning process including budget management and resource allocation.
• Define the strategic direction for marketing activations for Commercial and Distributor channels.
• Lead the strategic development of Away from Home CRM and digital marketing programs.

Skills

Strategic Thinking

Leadership

Business Acumen

Data-Driven Decision Making

Stakeholder Influence

Agency & Vendor Management

Innovation & Agility

Communication & Storytelling

Execution Excellence

Collaboration

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

MBA or advanced degree preferred

Tools

PowerPoint

Excel

CRM platforms

Digital marketing tools

Job description

Mondelēz International is seeking a Marketing Activation Manager to develop and optimize marketing strategies across Away from Home channels. This role drives business growth, manages agency partnerships, and collaborates with senior leadership.

Qualified candidates will have a proven track record in strategic marketing activation with significant experience in managing budgets and driving ROI. The position offers a competitive salary range of $122,000 to $167,750, with various benefits.