Sr Manager, Omnichannel Activation -Target

Mondelez España Galletas Production SLU; Minneapolis (MN); On-site; USD 140,000 - 193,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life insurance

Disability insurance

Retirement savings plans

Paid leave

Paid holidays

Vacation time

Job summary

Mondelez International in Minneapolis seeks a Senior Target Omnichannel Activation Manager to lead omnichannel plans, activate brands at Target, and collaborate with CBT and HQ teams to accelerate digital commerce growth. Travel up to 25% and cross-functional leadership are key aspects of the role.

You will work on best-in-class conversion initiatives across eCommerce, content, and search, driving growth for iconic brands like Oreo and Ritz while managing agencies and internal stakeholders.

Qualifications

• Shopper/Ecommerce, Trade or Brand marketing experience preferred.
• Digital commerce and retail media experience.
• 7-10 years of CPG experience.
• Experience with Roundel plus.

Responsibilities

• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ planning.
• Drive omnichannel activations for MDLZ brands at Target with CBT and HQ teams.
• Partner with retailers to improve digital commerce and activation capabilities and roadmap.

Skills

Shopper Ecommerce

Brand marketing

Digital commerce

Retail media

CPG experience

Roundel

Tools

Roundel+

Job description

R-174178 | Minneapolis, Minnesota, United States

Are you ready to join a team of innovators, creative thinkers andbrand and digital conversion gurus?The MDLZ USOmnichannel Marketing and Activationteam isdriving conversion across in-store and onlineonallourgreat brandsincluding OREO,Ritz, ClifBar and Sour Patch Kids.We’releveragingbest in class resourcesandtop tier customer relationshipsto bring our iconic brands into millions ofconsumers’homesevery day.It’san exciting place tobe – jointeamthat’shelping to build the future of FMCGconversion!

Ultimately, theSrTarget Omnichannel Activation Manageris responsible fordeliveringMondelēz’s long-term growth, activating our brands at our key customers to driveconversionand integrating all Target digital commerce operationsinto our everyday business management.

Main Responsibilities

• Develop and execute Omnichannel business plansin partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content,searchand activationare incorporated into customer plans.Lead digital stewardship - assess key flywheel opportunities,develop and drive projects to address opportunities, recordlearningsand best practices to be shared across the MDLZ organization.Partner across Target and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brandsat Target in partnership with the CBT and headquarters brand teams.Develop and build strategies forbest-in-classconversion to propel our Target business in achieving our aggressive growth goals.Responsible for brief development, brainstorms,programsell-inand execution.Manageagencies,partnershipsand cross-functionalstakeholdersas necessary to ensure program success.
• Partner with our retailers to improve theirdigital commerce and activationcapabilitiesand roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

KeyKPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactfulomnichannel marketing activations at Target

Stakeholders:

External

• Target Merchants, Target Site Merchants and Roundel

Internal

• Target CBT: Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads(Category Management, Trade Marketing, Finance)
• Insights & Analytics teams across the organization
• Category marketing teams

Travel:Up to 25%

More about this role

What extra ingredients you will bring:

• Shopper,Ecommerce, Trade orBrand marketing experience preferred
• Digital commerceand retail mediaexperience
• 7-10years of CPG experience
• Experience withRoundela plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Capability/background in analytics and insights
• Connection to external industry resources

Salary and Benefits:

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.No Relocation support available

Job Description

Are you ready to join a team of innovators, creative thinkers andbrand and digital conversion gurus?The MDLZ USOmnichannel Marketing and Activationteam isdriving conversion across in-store and onlineonallourgreat brandsincluding OREO,Ritz, ClifBar and Sour Patch Kids.We’releveragingbest in class resourcesandtop tier customer relationshipsto bring our iconic brands into millions ofconsumers’homesevery day.It’san exciting place tobe – jointeamthat’shelping to build the future of FMCGconversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across ourTarget business bydelivering activation across our brands and driving our digital commerce flywheel.The position partners deeply with the Target Customer Business Team (CBT).This role will work closely with theTarget team(both MDLZ and customer)to driveintegrated marketingactivations across modalities for all of our brands andgrowth strategies acrosstheelements ofour MDLZ Digital CommerceFlywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely withinternal MDLZ teams tooptimize content, build searchstrategies and manage retail media execution.

Ultimately, theSrTarget Omnichannel Activation Manageris responsible fordeliveringMondelēz’s long-term growth, activating our brands at our key customers to driveconversionand integrating all Target digital commerce operationsinto our everyday business management.

Main Responsibilities

• Develop and execute Omnichannel business plansin partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content,searchand activationare incorporated into customer plans.Lead digital stewardship - assess key flywheel opportunities,develop and drive projects to address opportunities, recordlearningsand best practices to be shared across the MDLZ organization.Partner across Target and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brandsat Target in partnership with the CBT and headquarters brand teams.Develop and build strategies forbest-in-classconversion to propel our Target business in achieving our aggressive growth goals.Responsible for brief development, brainstorms,programsell-inand execution.Manageagencies,partnershipsand cross-functionalstakeholdersas necessary to ensure program success.
• Partner with our retailers to improve theirdigital commerce and activationcapabilitiesand roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

KeyKPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactfulomnichannel marketing activations at Target

Stakeholders:

External

• Target Merchants, Target Site Merchants and Roundel
• External Media Agencies& Data Vendors
• Peer Network

Internal

• Target CBT: Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads(Category Management, Trade Marketing, Finance)
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Travel:Up to 25%

More about this role

What extra ingredients you will bring:

• Shopper,Ecommerce, Trade orBrand marketing experience preferred
• Digital commerceand retail mediaexperience
• 7-10years of CPG experience
• Experience withRoundela plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Salary and Benefits:

The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal

Job Type

RegularCategory Planning & ActivationSales