Associate Manager, Walmart Omnichannel Activation

Mondelēz International; Rogers (AR); On-site; USD 97,000 - 134,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Life and disability insurance

Retirement savings plans

Paid leave

Education related programs

Paid holidays and vacation time

Job summary

Mondelēz International is seeking an Omnichannel Marketing and Activation professional to drive consumer conversion for brands such as Oreo, Ritz and Sour Patch Kids in the US market.

You will develop omnichannel plans with Customer Business Teams and HQ, lead activations, collaborate with retailers, and measure impact on market share, revenue and online performance across channels.

Qualifications

• 3-5 years of CPG experience.
• Experience in shopper, trade or brand marketing preferred.
• Comfortable with ambiguity and changing scope.
• Strong cross-functional collaboration and communication.
• Analytics and insights capability.

Responsibilities

• Develop and execute Omnichannel business plans in partnership with Customer Business Teams and HQ category planning teams; ensure eCommerce best practices are included in customer plans.
• Drive omnichannel activations for MDLZ brands at customers; develop strategies for conversion and growth; manage agencies and cross-functional stakeholders.
• Partner with retailers to improve digital commerce and activation capabilities and roadmap; conduct capability assessments and foster transparent conversations.

Skills

Shopper marketing

Trade marketing

Brand marketing

Digital commerce

CPG experience

Cross-functional collaboration

Analytics

Communication skills

Job description

Job Description

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus?

The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. It’s an exciting place to be – join team that’s helping to build the future of FMCG conversion!

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.
• Drive omnichannel activations for MDLZ brands at our customers in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our customer businesses in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at Walmart

Stakeholders

External

• Merchant teams at Walmart, retail media network leaders
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Job specific requirements

• Shopper, trade or brand marketing experience preferred
• Digital commerce and retail media experience a plus
• 3-5 years of CPG experience
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Travel: Up to 25%

Salary and Benefits

The base salary range for this position is $97,300 to $133,815; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

Regular

Category Planning & Activation

Sales