Channel Activation & Growth Marketing Lead

Moët Hennessy; Virginia (MN); On-site; USD 90,000 - 140,000; Full time

Job summary

Moët Hennessy in the United States seeks a marketing activation lead to drive channel productivity and brand image through innovative activations and promotions. You will work with Brand Marketing and Sales to ensure excellent execution of channel activations and build sustainable growth models.

The role emphasizes business planning, channel strategy development, data analysis, and cross-functional collaboration to deliver measurable impact on campaigns and consumer engagement.

Qualifications

• Good understanding of wine & spirit industry.
• Quantitative ability.
• Strong commercial marketing sense and be insightful on consumer understanding.
• Brand Management knowledge on brand positioning, media, PR, promotion, research, merchandising.
• Business planning and activation planning skills with execution experience.
• Good creative and strategic thinking as well as logical analytical skills.
• Good Excel, PowerPoint skills.

Responsibilities

• Define marketing activation plan based on consumer demand, brand direction and specific business requirements.
• Own the development of channel strategy & produce tracking report/analysis as needed.
• Work closely with Brand Marketing team and Sales team on execution to ensure commerciality and consumer relevance in all channel activations.
• Acquire channel intelligence & insights through survey, analysis, regular catch-up & market visit.
• BTL activations.
• Ensure flawless execution of brand campaigns and channel activations.
• Evaluate performance and results of campaigns to refine and improve effectiveness of future campaigns both quantitatively and qualitatively.
• Pro-actively assess any performance issues and develop solutions to address them.
• Initiate and implement store specific marketing support based on business needs and resource availability.
• Work cross-functionally in resolving issues related to channel development, trade communication, and customer service.
• System and Teamwork.
• Work with Sales Planning, Market Intelligence, and other CE team members in developing systems/processes to track channel activation deployment & effectiveness.
• Allocate projects & tasks among CE on-trade team members to best maximize efficiency.
• Develop team members in terms of commercial acumen & also communication skills.

Skills

Channel activation

Brand management

Marketing strategy

Cross-functional collaboration

Data analysis

Excel

PowerPoint

Commercial acumen

Negotiation

Presentation skills

Tools

Excel

PowerPoint

Job description

Moët Hennessy in the United States seeks a marketing activation lead to drive channel productivity and brand image through innovative activations and promotions. You will work with Brand Marketing and Sales to ensure excellent execution of channel activations and build sustainable growth models.

The role emphasizes business planning, channel strategy development, data analysis, and cross-functional collaboration to deliver measurable impact on campaigns and consumer engagement.