Senior Activation & Growth Lead — Media & Incentives

84.51˚; Chicago (IL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) with Roth option

Paid time off and holidays

Job summary

84.51° is seeking a Senior Client Success Manager - Activation to serve as a strategic partner to a portfolio of CPG clients, driving holistic commercial growth across Media and Incentives. You will leverage Kroger Precision Marketing products, incentive capabilities, media solutions, and activation workflows to deliver data driven recommendations that accelerate brand performance.

In this role, you will connect client goals with integrated activation strategies bringing together audience

Qualifications

• Bachelor's degree required.
• 4–5+ years of experience in media, incentives, account management, business development, or related digital marketing roles.
• Proven ability to build and maintain strong relationships with internal and external stakeholders.
• Strong strategic thinking skills with experience using data insights to drive performance.
• Experience managing integrated media or incentive‑based campaigns; publisher, agency, retail media, or CPG experience preferred.
• Exceptional communication, presentation, storytelling, and client‑facing skills.
• Strong project management abilities with experience managing multiple campaigns simultaneously.
• High attention to detail, strong organizational skills, and the ability to prioritize in fast‑paced environments.
• Comfort navigating ambiguity and driving solutions forward proactively.
• Ability to work independently while collaborating effectively across cross‑functional teams.

Responsibilities

• Foster client relationships and plan media investment for assigned clients.
• Develop activation strategies across Media and Incentives tied to client objectives.
• Lead client communications including status calls and performance reviews.
• Translate client goals into strategic activation plans across Media and Incentives.
• Leverage data and insights to identify growth opportunities and cross‑sell.
• Present narratives using campaign results and audience analytics.
• Manage activation lifecycle from kickoff to invoicing and optimization.
• Monitor pacing and troubleshoot performance to meet KPIs.

Skills

Relationship building

Data-driven strategy

Cross-functional collaboration

Communication

Project management

Attention to detail

Independent work

Storytelling with data

Education

Bachelor's degree

Job description

84.51° is seeking a Senior Client Success Manager - Activation to serve as a strategic partner to a portfolio of CPG clients, driving holistic commercial growth across Media and Incentives. You will leverage Kroger Precision Marketing products, incentive capabilities, media solutions, and activation workflows to deliver data driven recommendations that accelerate brand performance.

In this role, you will connect client goals with integrated activation strategies bringing together audience