Brand Activation Manager

HireMinds; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative consumer products company is seeking a strategic Brand Activation Manager to spearhead North American marketing efforts. This pivotal role will translate global brand strategies into impactful local campaigns across various channels. You will oversee media planning, agency management, and performance optimization to drive business growth. Collaborating with global teams, you'll analyze market trends and competitor activities to inform your strategies. If you are results-driven and passionate about brand marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 5+ years of brand marketing experience, including U.S. paid media planning.
• Strong background in integrated marketing campaigns, preferably in CPG.

Responsibilities

• Lead brand activation strategy across North America for assigned segments.
• Develop and execute multi-channel campaigns that align with global strategy.

Skills

Brand Marketing

Paid Media Planning

Integrated Marketing Campaigns

Analytical Skills

Communication Skills

Job description

Brand Activation Manager

Location: Remote

Our client is a growing consumer products company in the personal care space. We’re looking for a strategic and results-driven Brand Activation Manager to lead North American brand marketing efforts and activation. This role is responsible for translating global brand strategies into impactful, locally relevant campaigns across paid, earned, and owned channels. You’ll also oversee paid media planning, agency management, and performance optimization to support business growth.

Key Responsibilities:

• Lead brand activation strategy across North America for assigned segments.
• Develop and execute multi-channel campaigns that align with global strategy and drive local results.
• Collaborate with global and regional teams to ensure alignment and performance tracking.
• Analyze competitor activity and market trends to inform activation plans.
• Oversee planning and execution of paid media across the region.
• Manage media agencies and partnerships to drive performance and ROI.
• Set KPIs, track results, and optimize across digital, social, PPC, and AV platforms.

Budget & Resource Management

• Manage marketing and media budgets for assigned segments.
• Recommend efficient budget allocations based on performance insights.

Qualifications:

• 5+ years of brand marketing experience, including U.S. paid media planning.
• Strong background in integrated marketing campaigns, preferably in CPG.
• Agency management and stakeholder collaboration experience.
• Analytical and data-driven decision-making skills.
• Effective communicator with experience managing direct reports.
• Willingness to travel up to 10%.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Advertising and Marketing

Industries: Retail Health and Personal Care Products