Strategic Leader, Enterprise Digital Marketing

University of Kentucky; Lexington (VA); On-site; USD 96,000 - 163,000; Full time

Job summary

The University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead its enterprise digital marketing strategy and digital experience. This senior leader will oversee marketing technology, CRM operations, analytics, and governance across Salesforce, Marketing Cloud, and Drupal, partnering across the institution to drive measurable results.

Responsibilities include setting governance, leading teams, managing budgets, and ensuring accessibility and brand

Qualifications

• Bachelor’s degree is required.
• Minimum of 10 years related experience.
• Experience in enterprise digital marketing preferred.

Responsibilities

• Set and govern the University’s digital marketing strategy and governance.
• Advise on digital strategy, online experiences, and responsible AI use in marketing.
• Lead teams for digital marketing, CRM, websites, SEO, and analytics.
• Manage budgets, vendors, contracts, and resources.
• Oversee platforms like Salesforce, Marketing Cloud, Drupal, and analytics tools.
• Establish standards for accessibility, usability, content quality, and brand consistency.
• Lead efforts supporting enrollment, healthcare, philanthropy, athletics, and institutional goals.
• Develop measurement frameworks connecting activities to outcomes.
• Collaborate with tech/analytics for data quality, privacy, and planning.
• Build partnerships across colleges and leadership to align priorities.

Skills

Strategic leadership

Digital marketing

Higher education marketing

CRM platforms

Marketing automation

Salesforce

Marketing Cloud

Website management

Drupal

User experience

SEO

Accessibility

Digital analytics

Performance marketing

Audience targeting

Testing

Personalization

Campaign measurement

People leadership

Coaching

Talent development

Change management

Budget management

Vendor management

Contracts

Consultation

Relationship-building

Facilitation

Negotiation

Executive communication

Decision making

Data-driven

Education

Bachelor’s degree

Tools

CRM platforms

Salesforce

Marketing Cloud

Drupal

Job description

The University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead its enterprise digital marketing strategy and digital experience. This senior leader will oversee marketing technology, CRM operations, analytics, and governance across Salesforce, Marketing Cloud, and Drupal, partnering across the institution to drive measurable results.

Responsibilities include setting governance, leading teams, managing budgets, and ensuring accessibility and brand