Marketing Cloud Strategy Lead

University of Tennessee Foundation, Inc.; Knoxville (TN); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Generous leave

Remote day option

Education benefits

Retirement plans

Medical, dental, and vision insurance

Employee discounts

Job summary

The University of Tennessee Foundation, Inc. seeks an Associate Director of Marketing Cloud to lead UTK’s Marketing Cloud operations, strategy, and deliverability.

You’ll guide email development, audience segmentation, journeys, and automation while aligning with UT system standards and partnerships with DSI, BI, and IT. This role emphasizes leading technical implementations, ensuring quality assurance, and advancing the platform roadmap.

Qualifications

• Bachelor's degree in communication, PR, business, marketing, computer science, IT, or related fields.
• Minimum of 4 years of professional experience in Salesforce Marketing Cloud management, email marketing, or related fields.
• Experience building communications and creating content within a robust marketing platform, with knowledge of digital communications, digital strategy, or related fields.

Responsibilities

• Oversees daily operation and strategic use of UT Knoxville Salesforce Marketing Cloud, ensuring a scalable, secure, and compliant environment.
• Leads email deliverability, testing, troubleshooting, and standards for Marketing Cloud, monitoring IP reputation and list hygiene.
• Designs, develops, and optimizes complex customer journeys and automated campaigns using Journey Builder, Automation Studio, AMPscript and related tools.
• Establishes and manages processes for email intake, planning, calendaring, development, testing, deployment, and distribution.
• Serves as a strategic Marketing Cloud partner to Advancement, Communications, DSI, BI, and IT, translating audience strategies into solutions and training.
• Develops the Marketing Cloud utilization roadmap to expand capabilities and improve adoption and efficiency.
• Leads analysis of email and journey performance and translates data into actionable recommendations.
• Develops and maintains SOPs, platform configurations, and naming conventions; acts as SME on Salesforce Marketing Cloud releases.

Skills

Salesforce Marketing Cloud

Email marketing

Education

Bachelor's degree in related field

Master's degree preferred

Tools

Salesforce Marketing Cloud

Job description

The University of Tennessee Foundation, Inc. seeks an Associate Director of Marketing Cloud to lead UTK’s Marketing Cloud operations, strategy, and deliverability.

You’ll guide email development, audience segmentation, journeys, and automation while aligning with UT system standards and partnerships with DSI, BI, and IT. This role emphasizes leading technical implementations, ensuring quality assurance, and advancing the platform roadmap.