Exec Dir, Enterprise Digital Mktg Svcs

University of Kentucky; Lexington (KY); Hybrid; USD 96,000 - 163,000; Full time

Job summary

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead digital marketing strategy, governance, and the marketing technology ecosystem. You’ll oversee platforms like Salesforce, Marketing Cloud, and Drupal, partnering across the institution to improve digital experiences and deliver measurable results.

You will guide CRM operations, analytics, and search initiatives, build strong cross‑unit relationships, manage budgets and vendors, and champion

Qualifications

• Bachelor's degree in a related field.
• 10 years of related experience.
• Experience with Salesforce, Marketing Cloud, Drupal, analytics.
• Knowledge of AI in marketing and responsible use of technology.
• Strong leadership, budgeting, and vendor management abilities.

Responsibilities

• Set the University’s digital marketing strategy and governance for websites, CRM, marketing automation, analytics, search, accessibility.
• Advise on digital strategy, online experiences, and responsible AI use in marketing.
• Lead teams for digital marketing, CRM, websites, SEO, and analytics; set service expectations.
• Manage budgets, vendor contracts, and resources for enterprise digital marketing services.
• Oversee Salesforce, Marketing Cloud, Drupal, analytics tools and related tech.
• Establish standards for accessibility, usability, content quality, and brand consistency.
• Drive marketing efforts that support enrollment, healthcare, philanthropy, athletics, and institutional goals.
• Develop measurement frameworks and reporting linking activities to outcomes.
• Collaborate with tech and analytics partners for system integration and data quality.

Skills

Strategic leadership

Digital marketing strategy

Policy development

Analytics

Executive communication

Budget management

Vendor management

AI in marketing

Change management

Collaboration across colleges

Education

Bachelor's degree

Master’s degree

Tools

Salesforce

Marketing Cloud

Drupal

Analytics tools

Job description

Department Name

Department Name 3R150:Marketing and Brand Strategy

Work Location

Work Location Lexington, KY

Grade Level 51

Salary Range

Salary Range $95,826-162,947/year

Type of Position

Type of Position Staff

Position Time Status

Position Time Status Full-Time

Required Education

BA

Required License/Registration/Certification

None

Physical Requirements

Regularly sits at a computer workstation for extended periods and performs repetitive motions associated with computer and office work. Occasional travel to locations on and off campus is required for meetings, events and professional activities.

Shift

Monday-Friday, 8am-5pm. Nights and weekends as needed.

Job Summary

Lead the University’s Enterprise Digital Marketing Strategy and Digital Experience

The University of Kentucky is seeking an Executive Director, Enterprise Digital Marketing Services to join the University’s enterprise marketing and communications leadership team. This senior leadership position will guide the University’s digital marketing strategy, marketing technology ecosystem, website governance, CRM operations, analytics, and search initiatives. The Executive Director will lead enterprise digital marketing services, oversee key platforms including Salesforce, Marketing Cloud, and Drupal, and partner across the institution to improve digital experiences, drive measurable results, and support strategic priorities.

What You’ll Do

• Set the University’s digital marketing strategy and establish governance, policies, and decision-making practices for digital marketing, websites, CRM , marketing automation, analytics, search, accessibility, and emerging technologies.
• Serve as the University’s senior adviser on digital strategy, online experiences, and the responsible use of artificial intelligence in marketing.
• Lead and develop teams responsible for digital marketing, CRM , websites, SEO , and analytics while establishing service expectations and quality standards.
• Manage budgets, vendors, contracts, and resources supporting enterprise digital marketing services.
• Oversee enterprise platforms including Salesforce, Marketing Cloud, Drupal, analytics tools, and related marketing technologies.
• Establish standards and best practices for website accessibility, usability, content quality, brand consistency, performance, and search visibility.
• Lead digital marketing efforts that support enrollment, healthcare, philanthropy, athletics, and broader institutional goals.
• Develop measurement frameworks, reporting tools, and performance standards that connect marketing activities and investments to outcomes.
• Collaborate with technology and analytics partners to support system integration, data quality, privacy, and long-term technology planning.
• Build strong partnerships across colleges, departments, and leadership teams to align priorities, guide investments, and support strategic initiatives.

What You’ll Bring

• Strategic leadership and policy development expertise.
• Knowledge of digital marketing, higher education marketing, and online audience engagement.
• Experience with CRM platforms, marketing automation, Salesforce, Marketing Cloud, and website management.
• Knowledge of Drupal, user experience principles, search engine optimization, accessibility standards, and digital analytics.
• Expertise in performance marketing, audience targeting, testing, personalization, and campaign measurement.
• Strong people leadership, coaching, talent development, and change management skills.
• Experience managing budgets, contracts, vendors, and complex enterprise initiatives.
• Strong consultation, relationship-building, facilitation, negotiation, and executive communication skills.
• Sound decision-making abilities and a data-informed approach to strategy and operations.
• 10 years of related experience

What’s In It for You

• Opportunity to shape and lead the University’s enterprise digital marketing strategy and digital experience ecosystem.
• Ability to influence key institutional priorities supporting enrollment, healthcare, athletics, philanthropy, alumni engagement, and University-wide initiatives.
• Leadership of high-impact teams responsible for digital marketing, CRM , websites, analytics, and marketing technology.
• Opportunity to guide the adoption and governance of emerging technologies, including responsible AI practices in marketing.
• Collaboration with senior leaders and partners across the University in support of strategic growth and engagement goals.

Why Now?

The University continues to expand its digital presence and strengthen how it engages prospective students, patients, alumni, donors, employees, and other key audiences. Effective digital marketing, integrated technology platforms, and data-informed decision-making are essential to advancing institutional priorities and delivering seamless digital experiences. This role provides strategic leadership at a pivotal time as the University enhances its enterprise digital ecosystem, improves marketing effectiveness, strengthens governance, and leverages emerging technologies to support long-term growth and engagement across the institution.

Skills / Knowledge / Abilities

Does this position have supervisory responsibilities?

Does this position have supervisory responsibilities? Yes

Preferred Education/Experience

Master’s degree and experience leading multiple digital teams, functions and platforms. Experience in higher education, healthcare, athletics or another complex organization serving multiple audiences is preferred.

Experience with Salesforce, Marketing Cloud, Drupal, analytics and the responsible use of AI is also preferred.

Deadline to Apply

Deadline to Apply 10/05/2026

Our University Community

We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors, the University of Kentucky is a Tobacco & Drug Free campus.

The University follows both the federal and state Constitutions as well as all applicable federal and state laws on nondiscrimination. The University provides equal opportunities for qualified persons in all aspects of institutional operations and does not discriminate on the basis of race, color, national origin, ethnic origin, religion, creed, age, physical or mental disability, veteran status, uniformed service, political belief, sex, sexual orientation, gender identity, gender expression, pregnancy, marital status, genetic information or social or economic status.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• * Describe your vision for how digital marketing, websites, CRM, analytics, and AI should work together to advance an institution's strategic goals. How would you measure success?

  (Open Ended Question)