Strategic Director, Digital Communications & Marketing Cloud

Vanderbilt University; Nashville (TN); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Vanderbilt University’s Development and Alumni Relations (DAR) seeks a Senior Director of Digital Communications to lead donor-centered digital strategy across email, web, and social media. You will partner with DAR teams and MarComm to shape integrated campaigns and optimize Marketing Cloud usage.

The role requires 8+ years in digital marketing/MarTech, expertise in Salesforce Marketing Cloud, and strong analytic, branding, and collaboration skills. Hybrid work in Nashville is expected.

Qualifications

• Bachelor’s degree is required.
• 8+ years of relevant experience in digital marketing/MarTech.
• 3+ years with Salesforce Marketing Cloud including admin experience.
• Proficiency with marketing analytics and CRM systems.

Responsibilities

• Lead DAR’s implementation of Marketing Cloud usage, defining policies and processes with DAR, IT, and MarComm.
• Develop a comprehensive digital marketing strategy for DAR.
• Design, implement, and optimize multi-channel marketing campaigns (email, social, web).
• Create marketing automation workflows to build journeys and improve lifecycle management.
• Plan strategic long-term digital marketing initiatives.
• In collaboration with DAR’s data team, develop advanced audience segments and targeting.
• Build and maintain DAR’s brand for digital presence.
• Maintain a comprehensive calendar of DAR’s digital communications efforts.
• Analyze campaign performance and provide actionable insights.
• Ensure maximum utilization of Marketing Cloud features; implement enhancements.
• Mentor team members on platform best practices.
• Manage integrations between Marketing Cloud and Salesforce CRM.
• Ensure campaigns comply with GDPR, CCPA, CAN-SPAM and other regulations.
• Contribute to web properties and cross-team collaboration.

Skills

Salesforce Marketing Cloud

Marketing automation

CRM systems

Digital marketing

Brand management

SEO/SEM

HTML/CSS

Data analysis

Project management

Cross-functional collaboration

Education

Bachelor’s degree

Tools

Sales Cloud

Service Cloud

Data Cloud

Tableau

Looker

Google Analytics

Job description

Vanderbilt University’s Development and Alumni Relations (DAR) seeks a Senior Director of Digital Communications to lead donor-centered digital strategy across email, web, and social media. You will partner with DAR teams and MarComm to shape integrated campaigns and optimize Marketing Cloud usage.

The role requires 8+ years in digital marketing/MarTech, expertise in Salesforce Marketing Cloud, and strong analytic, branding, and collaboration skills. Hybrid work in Nashville is expected.