Head of Enterprise Digital Marketing & Growth

University of Kentucky; Lexington (KY); Hybrid; USD 96,000 - 163,000; Full time

Job summary

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead digital marketing strategy, governance, and the marketing technology ecosystem. You’ll oversee platforms like Salesforce, Marketing Cloud, and Drupal, partnering across the institution to improve digital experiences and deliver measurable results.

You will guide CRM operations, analytics, and search initiatives, build strong cross‑unit relationships, manage budgets and vendors, and champion

Qualifications

• Bachelor's degree in a related field.
• 10 years of related experience.
• Experience with Salesforce, Marketing Cloud, Drupal, analytics.
• Knowledge of AI in marketing and responsible use of technology.
• Strong leadership, budgeting, and vendor management abilities.

Responsibilities

• Set the University’s digital marketing strategy and governance for websites, CRM, marketing automation, analytics, search, accessibility.
• Advise on digital strategy, online experiences, and responsible AI use in marketing.
• Lead teams for digital marketing, CRM, websites, SEO, and analytics; set service expectations.
• Manage budgets, vendor contracts, and resources for enterprise digital marketing services.
• Oversee Salesforce, Marketing Cloud, Drupal, analytics tools and related tech.
• Establish standards for accessibility, usability, content quality, and brand consistency.
• Drive marketing efforts that support enrollment, healthcare, philanthropy, athletics, and institutional goals.
• Develop measurement frameworks and reporting linking activities to outcomes.
• Collaborate with tech and analytics partners for system integration and data quality.

Skills

Strategic leadership

Digital marketing strategy

Policy development

Analytics

Executive communication

Budget management

Vendor management

AI in marketing

Change management

Collaboration across colleges

Education

Bachelor's degree

Master’s degree

Tools

Salesforce

Marketing Cloud

Drupal

Analytics tools

Job description

University of Kentucky seeks an Executive Director, Enterprise Digital Marketing Services to lead digital marketing strategy, governance, and the marketing technology ecosystem. You’ll oversee platforms like Salesforce, Marketing Cloud, and Drupal, partnering across the institution to improve digital experiences and deliver measurable results.

You will guide CRM operations, analytics, and search initiatives, build strong cross‑unit relationships, manage budgets and vendors, and champion